On this show, we talk a lot about personal brand and as a part of the work we do on the personal brand side and through our coaching we talk A LOT about what it means to show up, build a presence, and make yourself memorable- this can be in person, on screen or on video. We sometimes tend to focus too much on what other people think and forget to be our authentic, confident selves. On this episode, we welcome guest Keri Murphy of Inspired Living who joins the discussion on why it’s important to define “Why You” and why it’s important to decide “Who” you are talking to.