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The Importance of Using Design to Solve Business Problems with Paul Stonick, SCADpro and Punks & Pinstripes: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking how to use design to solve business problems with Paul Stonick. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

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  • Show Notes
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  • Transcript

Marketing Smarts: The Importance of Using Design to Solve Business Problems with Paul Stonick, SCADpro and Punks & Pinstripes

Too often, design becomes a purely creative exercise. This is a HUGE missed opportunity. When used correctly, design can be a tremendous asset in helping people think differently, flex different tools in their toolkits, and get to unique solutions that wouldn’t otherwise come to fruition. We wanted you to learn from a trusted expert in the worlds of design and business, so we welcomed on Paul Stonick, Vice President of SCADpro – a collaborative design studio connecting current and future art and design professionals with business leaders to solve real-world challenges. He’s also a founding cohort member of Punks & Pinstripes, a private network of transformation executives. This episode covers everything from design thinking to problem solving. Here’s a small sample of what you will hear in this episode:

  • How do you use design to solve business problems?
  • What is design thinking?
  • Is creative a process or an adjective?
  • How do you get creativity out of people?
  • What were the “aha” moments in Paul’s design journey?
  • How do we break down creative barriers?
  • What is SCADpro?
  • Is Paul a dog or cat person?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: Leveraging LinkedIn the Right Way to Grow Your Business with Gabe Lullo, Alleyoop
The Power of Your Personal Brand Series: Are You Leading with a Persona or a Personal Brand? Show Notes & Transcript
The Power of Your Personal Brand Series: Are You Leading with a Persona or a Personal Brand?
Quick Hits: The Power of the OKR Framework (Objectives & Key Results) with Philipp Schett, Wave Nine
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