Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking critical questions to guide strategy planning.. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: 4 Critical Questions to Guide Successful Strategy Planning
It’s that time of the year again…strategy planning! What worked for you this year? How do you want to position yourself next year? Guide successful strategy planning by asking what you want to be when you grow up, what needs to be true in order to achieve it, what success looks like, and whether your organization is inspired and motivated. Let’s knock the next year out of the park. This episode covers everything from planning to inspiration. Here’s a small sample of what you will hear in this episode:
- How do you go about successful strategy planning?
- What do you want to be when you grow up?
- Is your organization inspired and motivated?
- What needs to be true in order to achieve it?
- How do you determine your KPIs?
- What does success look like?
- Where does lead generation come into play?
- What’s so cool about Factory 52?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Critical Questions to Guide Successful Strategy Planning
- [0:00] Welcome to Marketing Smarts
- [0:31] Anne Candido, April Martini
- [0:35] How do you go about successful strategy planning?
- [1:32] What do you want to be when you grow up?
- [4:54] ForthRight People
- [9:16] Tech (Technology)
- [10:26] What needs to be true in order to achieve it?
- [11:26] KPIs (Key Performance Indicators)
- [19:35] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
- [20:14] What does success look like?
- [22:42] Lead Generation (Lead Gen)
- [30:51] Is your organization inspired and motivated?
- Marketing Smarts Moments
- [41:15] Factory 52
- [46:41] Recap: How do you go about successful strategy planning?
- [47:24] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [47:42] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [47:46] Sign up to view all the ForthRight worksheets & tips for FREE!
- [47:35] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.