Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking interviewing tips for landing top talent. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: 4 Interviewing Tips for Landing Top Talent
The interview process has become more and more important in recent years. You need to interview effectively so you can land top talent and pass on the wrong fits. Land top talent by asking them to give their elevator pitch, giving them an assignment in real time, having them meet with multiple people, and forcing them to ask questions. We’ve interviewed hundreds of candidates over the years, and we’re pumped to share our perspective. This episode covers everything from elevator pitches to asking questions. Here’s a small sample of what you will hear in this episode:
- How do you interview and land top talent?
- Why should you ask candidates to give you their elevator pitch?
- How do you create a compelling elevator pitch?
- Why should you give candidates an assignment in real time?
- What were the best Super Bowl ads?
- How many people should candidates interview with?
- Why should you force them to ask questions?
- What is Move Your Hyde Power Yoga doing so well?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Interviewing Tips for Landing Top Talent
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:36] How do you interview and land top talent?
- [1:37] Ask them to give you their elevator pitch
- [1:45] “How to Create a Compelling Elevator Pitch with Shane Meeker, Keynote Storytelling Speaker“
- [5:24] P&G (Procter & Gamble), CAR Method (Context, Action, Result)
- [7:07] Resume
- [7:18] Give them an assignment in real time
- [12:24] Super Bowl Ads
- [13:17] Engineer
- [15:21] B2B (Business-to-Business)
- [15:46] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- [16:29] Have them meet with multiple people
- [21:14] How many people should they interview with?
- [23:26] Company Culture
- [25:16] Force them to ask questions
- [27:16] Coaching
- Marketing Smarts Moments
- [29:58] Move Your Hyde Power Yoga
- [30:49] Hyde Park
- [33:33] Recap: How do you interview and land top talent?
- [34:06] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [34:09] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [34:17] Sign up to view all the ForthRight worksheets & tips for FREE!
- [34:29] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.