Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking how to build an impactful brand toolkit. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: 4 Tips for Building an Impactful Brand Toolkit
An impactful brand toolkit is one of the most important things you can create for your business. But it’s just the logo, font, and colors, correct? Nope – it’s MUCH more than that. An impactful brand toolkit must include both visual and verbal elements, builds consistency with sample executions, and does not have to mean you overhaul what currently exists. We’ve done some version of a toolkit for nearly every client we’ve had onboard since the inception of ForthRight People, and are super passionate about its role in bringing your brand to life. This episode covers everything from logos to brand feel. Here’s a small sample of what you will hear in this episode:
- How do you build an impactful brand toolkit?
- Why is it MUCH more than the logo, font, and colors?
- What are Brand Guidelines?
- Why should your brand toolkit include both visual AND verbal elements?
- What is the point of sample executions?
- How does PowerPoint play into your brand toolkit?
- Do you need to overhaul what currently exists with your brand?
- How did the Fort Lauderdale Marriott Harbor Beach Resort & Spa create an awesome experience?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Tips for Building an Impactful Brand Toolkit
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:42] How do you build an impactful brand toolkit?
- [2:09] A brand toolkit is MUCH more than the logo, font, and colors
- [3:00] Brand Guidelines
- [3:48] “4 Ways to Write an Effective Creative Brief with Howard Ibach, Creative Brief Workshops“
- [8:15] The brand toolkit MUST include both visual AND verbal elements
- [10:01] Fiverr
- [11:58] P&G (Procter & Gamble)
- [13:10] PR (Public Relations)
- [17:41] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- [18:23] Sample executions go a long way to building consistency
- [19:00] Iconography
- [20:22] PowerPoint
- [26:53] The toolkit does NOT have to mean you overhaul what exists currently
- [32:51] Google Ads
- Marketing Smarts Moments
- [35:40] Fort Lauderdale Marriott Harbor Beach Resort & Spa
- [36:09] Target Audience
- [42:46] Recap: How do you build an impactful brand toolkit?
- [43:29] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [43:35] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [43:47] Sign up to view all the ForthRight worksheets & tips for FREE!
- [43:52] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.