Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking referral funnels with Dallas Travers, Founder of The Hive and Host of Coaches on a Mission. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: 4 Ways to Create a Referral Funnel with Dallas Travers, The Hive
Referrals. They build businesses. But how do you get them, over and over again? It comes down to creating specific KPIs for your referral funnel, creating a sense of urgency around the KPIs, providing tools for making the referral easy, and making all steps and connection points authentic to the target. We wanted you to learn from a true expert at creating effective referral funnels, so we welcomed on Dallas Travers. She’s the Founder of The Hive and Host of Coaches on a Mission. This episode covers everything from referrals to your target market. Here’s a small sample of what you will hear in this episode:
- How do you create a referral funnel?
- What should your KPIs look like?
- How many touch points does it take for consumers to internalize your message?
- Why should you create a sense of urgency around the KPIs?
- How do you make referrals easy?
- What goes into making authentic touchpoints?
- How many touchpoints does it take for consumers to internalize your message?
- Where can you find referral ambassadors?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Ways to Create a Referral Funnel with Dallas Travers, The Hive
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:39] How do you create a referral funnel?
- [1:25] Learn more about Dallas on Instagram @DallasTraversBizMentor, The Hive, and Coaches on a Mission
- [2:55] Create specific KPIs (Key Performance Indicators) for your referral funnel
- [4:25] “4 Techniques for Defining and Engaging your Target Consumer“
- [12:19] Create a sense of urgency around the KPIs
- [12:56] Marketing
- [14:27] Brand Ambassadors
- [17:22] Call to Action (CTA)
- [17:51] P&G (Procter & Gamble)
- [22:05] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- [23:47] Provide tools for making the referral easy
- [23:04] Sales
- [23:22] Social Media
- [25:04] How many touch points does it take for consumers to internalize your message?
- [29:15] Webinar
- [29:42] Market Research, RFP (Request For Proposal)
- [30:18] ForthRight People Resources Page
- [31:22] Make all steps and connection points authentic to the target
- [35:12] Referral Ambassador
- Marketing Smarts Moments
- [39:21] Learn more about Dallas on Instagram @DallasTraversBizMentor, The Hive, and Coaches on a Mission
- [39:52] Recap: How do you create a referral funnel?
- [40:35] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [40:44] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [40:48] Sign up to view all the ForthRight worksheets & tips for FREE!
- [40:54] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.