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Classics: 4 Beliefs Critical in Helping Women Rise in Leadership: The Real Truth: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking helping women rise in leadership. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts: Classics: 4 Beliefs Critical in Helping Women Rise in Leadership: The Real Truth

So many of us women deserve to be in the leadership positions we dream of. But, we struggle getting there due to outdated beliefs – some environmental, some due to archaic processes, and some due to us getting in our own way. This is exactly why we launched ForthRight Women (FRw) – to help us overcome what is holding us back. Helping women rise in leadership comes down to being good moms and good leaders, having the responsibility to rise and pull others up, being powerful, and acknowledging where we get in our own way. But what if you don’t have a village? How do you make time to prioritize yourself? And why does everyone else have to have an opinion? We have all the answers, as this is an area we’re super, super, super passionate about. This episode covers everything from ForthRight Women to embracing your village. Here’s a small sample of what you will hear in this episode:

  • How do you help women rise in leadership?
  • What if you don’t have a village?
  • How do you make time for prioritizing yourself?
  • Why does everyone else have to have an opinion?
  • How can you be a good mom and a good leader?
  • Why should you pull others up behind you?
  • How do you find where you get in your own way?
  • What does Peyton Manning do well in marketing?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

  • Classics: 4 Beliefs Critical in Helping Women Rise in Leadership: The Real Truth
    • [0:00] Welcome to Marketing Smarts
    • [0:30] Anne Candido, April Martini
    • [0:36] How do you help women rise in leadership?
    • [0:48] Learn more about ForthRight Women at ForthRight-Women.com
    • [4:47] We can be good moms and good leaders
    • [20:03] As smart, capable, ambitious women, it is our RESPONSIBILITY to rise…and pull others up behind us
    • [21:31] Scarcity Mindset
    • [22:03] Roger Bannister
    • [23:40] ForthRight People
    • [25:36] DEI (Diversity, Equity, and Inclusion)
    • [26:25] Google
    • [28:38] We are powerful
    • [29:27] Kevin O’Leary aka Mr. Wonderful
    • [31:30] Maternity Leave
    • [40:33] We need to acknowledge where we get in our own way
    • [47:25] P&G (Procter & Gamble)
    • [48:43] Recap: How do you help women rise in leadership?
    • [49:25] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
    • “In the Trenches”
    • [50:37] What if I don’t have a village?
    • [51:39] Introvert
    • [53:44] Kroger
    • [1:01:10] But I am just so busy. How do I make time for prioritizing myself?
    • [1:07:21] Podcast
    • [1:08:52] I have a really hard time letting go of the judgment – I am hard enough on myself! Why does everyone else have to have an opinion?
    • Marketing Smarts Moments

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza
Getting to Organizational Transformation Quicker: Organizational Development + Coaching: Show Notes & Transcript
Getting to Organizational Transformation Quicker: Organizational Development + Coaching
Quick Hits: Your Leadership Wake: Is Your Impact Getting the Results You Want? With Grift Krehnbrink, Thoughtium
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