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Classics: 4 Reasons to Start with a Brand Story: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking why you should start with a Brand Story. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts: Classics: 4 Reasons to Start with a Brand Story

A Brand Story is a powerful tool when created and utilized properly. It’s a key differentiator to any business’s success. Unfortunately, too many companies phone it in when it comes to their brand story, or even worse…decide not to create one entirely. At some point, it catches up to them in a bad way. In this episode, we discuss how to ensure you have the right Brand Story to set your foundation and use it as a lens for every decision your brand makes – leading to the ultimate brand and business success. Our example of a brand who leverages their Brand Story to the fullest is Moxy Hotels by Marriott. This episode covers everything from hotels to branding tips. Here’s a small sample of what you will hear in this episode:

  • Why should you start with a Brand Story?
  • What is wrong with your Brand Story if you’re not making much impact?
  • How do you use your Brand Story? Where does it show up?
  • What do you mean by an emotional story? Are you supposed to make people cry?
  • Is there a formula for creating a Brand Story?
  • Why should you tell your story?
  • How does it make every day easier?
  • What would Moxy’s Brand Story be?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

The Power of Your Personal Brand Series: Are You Leading with a Persona or a Personal Brand? Show Notes & Transcript
The Power of Your Personal Brand Series: Are You Leading with a Persona or a Personal Brand?
Quick Hits: The Power of the OKR Framework (Objectives & Key Results) with Philipp Schett, Wave Nine
Classics: How to (Re)Build Accountability in the Workplace: Show Notes & Transcript
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