Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking the necessity for creative strategy with Steve Leder. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: Classics: The Necessity for Creative Strategy with Steve Leder, Badge Design Studio
For this episode, we welcome special guest Steve Leder, Founder and Chief Creative Officer of Badge Design Studio. He discusses an important – and often controversial – topic in the marketing world: creative strategy. We often talk the importance of a brief because it gets everyone on the same page. It’s imperative the brief translates into a creative strategy the entire team can get on board with from the get-go to produce the desired result. We dive deep into how to combat the challengers like ego, clarity, and relationships that get in the way of this. This episode covers everything from creative strategy to teamwork. Here’s a small sample of what you will hear in this episode:
- Why is creative strategy so important?
- What is creative strategy?
- Does creative need to be objective or subjective?
- Is there such a thing as too much strategy?
- Why is creative strategy the superhero who fights ego?
- Do you need complete alignment on creative strategy?
- How can you get your head of creative on board with your creative strategy?
- What is the best type of team to build an effective creative strategy?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Classics: The Necessity for Creative Strategy with Steve Leder, Badge Design Studio
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:34] Why is creative strategy so important?
- [0:43] Learn more about Steve on LinkedIn and at BadgeDesignStudio.com
- [2:15] What is creative strategy?
- [4:28] Creative needs to be objective not subjective
- [10:03] Creative Brief
- [12:17] Caution: There is such a thing as too much strategy
- [15:26] Goldilocks and the Three Bears
- [16:36] ForthRight People
- [16:57] Super Bowl Ads
- [20:01] Creative strategy is the superhero who fights ego
- [25:03] Tide
- [29:58] PR (Public Relations)
- [31:41] Without complete alignment, there is no creative strategy
- [41:21] Brand Positioning
- [43:18] Recap: Why is creative strategy so important?
- [43:58] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
- “In the Trenches”
- [44:51] How can I get my head of creative on board with our creative strategy?
- [53:49] What is the best type of team to build an effective creative strategy?
- [57:22] The Wizard of Oz
- [57:43] P&G (Procter & Gamble)
- [1:04:04] How do I involve the client in the creative strategy?
- [1:10:16] What’s a creative strategy project you’re most proud of?
- [1:10:57] Curiosity Agency
- [1:12:44] RFP (Request For Proposal)
- [1:15:12] CEO (Chief Executive Officer)
- Marketing Smarts Moments
- [1:18:35] Learn more about Steve on LinkedIn and at BadgeDesignStudio.com
- [1:19:35] Recap: Why is creative strategy so important?
- [1:20:04] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [1:20:10] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [1:20:18] Sign up to view all the ForthRight worksheets & tips for FREE!
- [1:20:27] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
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