ForthRight Business

Creative Series: Culmination: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we take a look back at some of our favorite takeaways from our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts: Creative Series: Culmination

In this episode, we take a look back at some of our favorite takeaways from our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 10 special guests covered everything from the importance of relationships in the marketing agency space to developing a brand – not a one-hit-wonder. Hear from John Gleason, Jimmy Smith, Teresa Heath-Wareing, Angie Fischer, Mark Hughes, Kyle Schlegel, Maeve Hagen, Tom Custer, Sam Baier, and Fred Richards. This episode covers everything from branding to agency life. Here’s a small sample of what you will hear in this episode:

  • How do you find your expertise as an agency?
  • What’s the difference between a brand and a one-hit wonder?
  • Where does leadership come from in an organization?
  • How do you make the most of your marketing budget?
  • What’s the role of the target audience?
  • How do level the playing field?
  • Why should you focus on solving the problem first?
  • What’s the role of the marketing agency today?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: Your Leadership Wake: Is Your Impact Getting the Results You Want? With Grift Krehnbrink, Thoughtium
The Very Real Struggle of High Performers: Show Notes & Transcript
The Very Real Struggle of High Performers
Quick Hits: Is EOS Right for Your Business? With Sue Frech, Summit Shore Partners
ForthRight Business
Linkedin Facebook Instagram