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Creative Series: John Gleason, A Better View: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we kick off our Creative Series with John Gleason, Founder and President of A Better View Strategic Consulting. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts: Creative Series: John Gleason, A Better View

In this episode, we kick off our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our first special guest is John Gleason, Founder and President of A Better View Strategic Consulting. He straddles the line of agency and corporate, with many, many years spent at P&G until he stepped out on his own and started working directly with both agencies and corporate clients himself. Hear his definitions of design and design thinking, the biggest challenges facing agencies today, why focus groups are ineffective, where agencies should push back, and what makes a great client. This episode covers everything from design to teamwork. Here’s a small sample of what you will hear in this episode:

  • What is design in this context?
  • How have agencies changed over the years?
  • What should you be an expert in as an agency?
  • How do you approach insight mining?
  • What makes a great client?
  • How can agencies push back?
  • “The Man Your Man Could Smell Like”
  • Quick-Fire: What is John’s beverage of choice?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: Mood Matters: Why Leaders Can’t Ignore How Their Teams Feel with Dr. Mary Donohue, The Digital Wellness Center
The Power of Your Personal Brand Series: How to Figure Out Your Big Thing: Show Notes & Transcript
The Power of Your Personal Brand Series: How to Figure Out Your Big Thing
Quick Hits: The First AI-Powered Advertising Agency with Dave Metcalf, Steve Metcalf, and Jimmy Smith, Ad Legends
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