Creative Series: Tom Custer, Reztark: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we continue our Creative Series with Tom Custer. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Marketing Smarts: Creative Series: Tom Custer, Reztark

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 8th special guest is Tom Custer, Vice President Business Development at Reztark Design Studio. He has 30 years of experience in the agency world, most of which have focused on the retail industry. Hear why there’s currently a mix of generalists and specialists, whether brands or retailers lead the charge, the skills agencies bring to the table, how the creative process has changed, and how to keep your curiosity. This episode covers everything from retailers to agencies. Here’s a small sample of what you will hear in this episode:

• How has retail changed over the years?
• Are there more generalists or specialists in the agency world?
• What are the trends in retail?
• Do the brands or retailers lead the charge?
• How can agencies help retailers today?
• Where is the innovation?
• What advice does Tom have for young professionals in the creative world?
• Quick-Fire: Where’s somewhere he’d love to travel to?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Creative Series: Tom Custer, Reztark
  • [0:33] Welcome to Marketing Smarts
  • [0:35] Anne Candido, April Martini
  • [0:58] Connect with Tom at Reztark.com and on LinkedIn
  • [2:50] What is his background?
  • [3:52] How has retail changed over the years?
  • [5:08] Technology (Tech)
  • [5:38] Are there more generalists or specialists in the agency world?
  • [7:10] What are the trends in retail?
  • [7:58] Walmart, Kroger
  • [9:03] P&G (Procter & Gamble)
  • [9:28] Do the brands or retailers lead the charge?
  • [10:01] Target, Olay, Gillette
  • [11:01] Harry’s, Schick
  • [12:52] Are big agencies still relevant?
  • [14:52] Sephora, Ulta
  • [15:12] CVS, Walgreens
  • [15:48] CPG (Consumer Packaged Goods)
  • [17:48] How are retail brands and agencies getting it right?
  • [20:55] Wawa, Sheetz, QSR (Quick-Service Restaurant), McDonald’s, Wendy’s, Chipotle
  • [22:35] C-Store (Convenience Store)
  • [23:05] Buc-ee’s
  • [24:25] How can agencies help retailers today?
  • [26:56] Target Customer
  • [27:13] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
  • [28:15] AI (Artificial Intelligence), Fiverr, ChatGPT
  • [28:55] How do agencies approach new technology?
  • [30:04] The Home Depot
  • [30:26] VR (Virtual Reality)
  • [32:35] How has the creative process changed?
  • [34:03] 7-Eleven
  • [34:35] Laredo Taco Company
  • [35:16] Focus Groups
  • [38:42] Coca-Cola
  • [43:32] Where is the innovation?
  • [44:38] Blockbuster, Kodak
  • [47:28] What advice does Tom have for young professionals in the creative world?
  • Quick-Fire Questions
  • [50:38] What is Tom’s favorite sport to watch?
  • [51:00] Is he a dog or cat person?
  • [51:08] Where’s somewhere he’d love to travel to?
  • [51:35] Connect with Tom at Reztark.com and on LinkedIn
  • [52:21] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [52:32] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
  • [52:40] Shop our Virtual Consultancy

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript