Finding Your Voice with Israel Duran – Empowering Purpose-Driven Speakers: Show Notes & Transcript

Post | Dec 17, 2024

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In this episode of Strategic Counsel by ForthRight Business, we’re talking public speaking with Israel Duran. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

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Strategic Counsel by ForthRight Business: Finding Your Voice with Israel Duran – Empowering Purpose-Driven Speakers

Public speaking. Do those words give you butterflies? You’re not alone. As Jerry Seinfeld famously said, most of us would rather be in the casket than delivering the eulogy. But finding your voice can make the difference in your career, whether you’re speaking or communicating on social media. We wanted you to learn from an expert with an incredible passion for helping you find your voice, so we welcomed on Israel Duran. He empowers purpose-driven speakers, leaders, entrepreneurs, and companies to achieve exponential growth. Here’s a small sample of what you will hear in this episode:

How do you find what’s special about you?
What separates professional from amateur storytelling?
Why do you need to reveal your history?
Why is it important for you to find your voice?
How do you make money speaking?
How do you define success?

And as always, if you need help in building your Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

Finding Your Voice with Israel Duran – Empowering Purpose-Driven Speakers
- [0:29] Welcome to Strategic Counsel by ForthRight Business
- [2:24] Israel Duran‘s story
- [3:22] Why do you think it’s important that people find their voice?
- [7:06] What are the specific elements to storytelling that people actually want to hear?
- [9:55] Why you need to reveal your history?
- [14:05] What separates professional from amateur storytelling?
- [15:55] Who is your audience? How can you serve them?
- [21:02] How to transition to thinking about what you can do for your audience first?
- [24:38] How do you make money speaking?
- [25:29] What do I want this audience to believe as a result of my words?
- [29:14] How do you help people learn to identify when the next picture shows up for them?
- [34:04] How to find what’s special about you?
- [39:55] What does success look like?
- [45:43] What does it really take to monetize speaking?
- [52:24] Are there common themes amongst people are successful vs. not successful?
- [56:14] Who do you need to become to sustain success?
- Quick-Fire Questions
- [57:10] What is your favorite TED Talk?
- [58:10] What is your favorite holiday and why?
- [59:24] How do you reduce stress?
- [1:00:52] What would you say to your younger self?
- [1:01:50] Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [1:02:01] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and Linke dIn

What is Strategic Counsel?

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Transcript

Please note: this transcript is not 100% accurate.

00:01
Welcome to the Strategic Counsel by ForthRight Business podcast. If you’re looking for honest, direct, and unconventional conversations on how to successfully lead and operate in business, you are in the right place. In our discussions, we push on the status quo and traditional modes of thinking to reveal a fresh perspective. This unlocks opportunity for you, your team, and your business. Now let’s get to it.

00:29
Welcome to the Strategic Counsel Podcast. I am Anne Candido. And I am April Martini. And today we’re going to talk about finding your voice. So becoming a compelling public speaker, whether you’re doing it to promote your business or yourself, or maybe you wanna make a business out of it, is a big thing many have expressed wanting. But few are able to master for various reasons. So many will state that public speaking as being one of the scariest things on earth and actually…

00:57
Even I’m not a huge Jerry Seinfeld fan, but I love the quote that he said. Most of us are more scared of giving the eulogy than of being in the casket because we’re more scared of public speaking than we are of death. So I thought that was very apropos for today. And so we’re going to really talk about how to overcome that. And once you can overcome that fear, there’s also the reality that speaking is more than just standing on a stage and saying some words. And I’m way oversimplifying.

01:26
A lot of people have that mentality that it is that easy. And not that we want to make this something that feels very hard to achieve, but we do want you to appreciate that there’s skill, there’s an art to the storytelling, and that’s all necessary to capture and take the audience on your journey. So again, this is regardless of whether you’re promoting your business, yourself, or to make a business of speaking. Yes, which means just like virtually everything that we talk about on this Strategic Council

01:55
all the difference between whether your presence elicits that desired response. And also importantly, like Anne said just a moment ago, if you’re trying to monetize your speaking, how much you get paid for it, and then whether people will recommend you or ask you to come back again. So we want to be very honest with you on what it takes here in this episode so you can achieve whatever goal you have for yourself in terms of public speaking. Yes. And we have a very special guest to help us with this topic today.

02:24
Israel Duran, his business is focused on empowering purpose-driven speakers, leaders, entrepreneurs, and companies. So Israel, it’s fantastic to have you on. Would you like to introduce yourself and tell us a little bit about your story? Yes, it’s a blessing to be on here with you, Anne, in April, because what’s funny, and most people find this hilarious, is I was actually afraid of public speaking growing up. I was an introvert. I stayed back in second grade because of a speech problem.

02:53
And I used to take speech classes my whole elementary school. And now I train some of the world’s most profitable speakers, leaders, and entrepreneurs through the service of speaking, which is kind of like, it’s funny, you know? It’s like, here’s a studying boy that now trains speakers. So I’m super excited to talk about this today and hopefully unlock some value for the listeners. Yeah, I 1000% know you’re going to, just based on our previous conversation. So let’s just jump right into it. So.

03:22
Israel, why do you think it’s important that people are able to find their voice? Well, I think finding their voice before we get to that, you know, there’s a great saying that goes, don’t put the cart before the horse. And you get a lot of people out there saying, well, I got to find my voice or, Hey, come, I’ll help you find your voice. And many of the things I’ve seen out there and in April are kind of doing things backwards, right? And

03:46
it’s not wrong to do things backwards. I have a similar philosophy where I like to think about the end from the beginning. I think that’s good being able to match up, map out your vision, but let’s really simplify this in third grade language. Like before I find my voice, there’s a couple other things that I have to identify. And you and I, Anne had a great conversation about with some of the things I went through as a child that I didn’t have as a child that has now really

04:13
allowed for me to focus on those things to help others receive those things that I didn’t have as a child. And like, I don’t know when you want to get into that. But I think it’s relevant up front here because like people talk about finding your voice, but you can’t find your voice until you find your vision. And you can’t find your vision until you find your purpose. And you can’t find your purpose until you find your identity. And those are four things that I desired as a child because I didn’t have them. And now those are the four things that I focus on now.

04:43
Interesting. So I mean we can go the story route, right? I know you said you didn’t know if we wanted to get into it But we’re open to whatever think about it, right the elementary school system, for example that I was in and I used to have a teacher that who I don’t remember her name specifically But she had an impact on my life because she would help me with the speech and everybody said that I was never going to Fix this problem that I had because I would it was really it was a really bad stutter

05:12
And the reason why I had the stutter wasn’t because I was born with it or anything like that. It was because what I went through from the trauma that I went through as a child and a real quick backstory about myself or about my father. My father’s name is Domingo Doudon. And my dad, he immigrated over from the Dominican Republic along with my mom back in 1993. That’s where more or less they were here together in the US.

05:37
And my dad was having some chest pains one day. He was having some pain coming all through his left side, up and down. And my mother, who was a doctor in Dominican Republic, who wasn’t able to transfer the license because of the English barrier, she told him, it’s okay. You have to go to the ER. You got to go check yourself out. So my dad listened and he went to the ER and he waited about three and a half hours. And unfortunately they had other greater emergencies in place than what he was going through and my dad went back home.

06:07
You know, he went back home. And when he went back home, unfortunately he had what the medical community calls a STEMI, which in plain English, it’s a massive heart attack. And unfortunately my dad took his last breaths and my mom from work came home and she found him in that state, not breathing. And it was a very traumatic experience for my mom. She doesn’t talk about it much. I don’t ask her about it much because I don’t want to bring that trauma back up. But little Israel David Duran,

06:36
was only about three months. And why is this relevant? Because as a child growing up without my dad, because all I wanted was to sit down in front of my dad and have a conversation with him, there were these four things that I desired, and I wasn’t able to get it from him, and I got them in all the wrong places. So I made a lot of mistakes, right? And bucked my head along the way. But now those four things that I didn’t have as a child, I value now as an adult, like I said earlier, and it’s really the four pillars that I teach and I implement with

07:06
the service of speaking. I love that. I would love if you could start kind of taking us through that, because I think. To me, when you were telling me about this, feels like the differentiated space that you you play in and why it’s so critically important to understand these elements about yourself in order to become a compelling speaker, because it’s more than just the story. Right. And so it has very specific and very important elements that.

07:34
make it something that people actually want to hear and that they’re going to respond to and they’re going to engage with, right? So maybe you can speak and kind of start and potentially kind of take us through a little bit of that and we can pop in and ask some questions. But I think it’s really, really powerful. Yeah, I appreciate that because most people are looking for something that is inside of them, but they just don’t know it. It talks about there’s a principle that it’s called the principle of alignment.

08:00
right, or the principle of polarization, right, where you take two extremes. Like if you were to take things really hot, like if you were to go to the extreme, the hottest you can go, you actually will get cold, it will become cold. And then if you were to go to the extreme cold, like as cold as you can go, you actually get burnt. And it actually meets in the middle, they call it the principle of alignment. And what happens many times in life, we go through things and in April that

08:27
many times will push us to an extreme. So you get a lot of people that are living in two extremes and sometimes life happens for you but sometimes life happens to you in the set in the sec in the in the way of you not knowing why something happened to you. So then what do people start to do when something bad happens to them? They start to shut down, they start to look externally like I did, right? They don’t they don’t stop to think about inside, right? And one of the

08:57
is speaking is not about trying to impress people. I’m not trying to impress anybody. Speaking is about impacting them. And the moment that you will impact someone is the moment that you decide to reveal your history. I tell people all the time when you don’t make your your history a mystery, it will create miracles everywhere you go. Why? Because people will then say, wow, I can relate to Anne. I can relate to April.

09:25
And that’s what creates the connection that then creates the emotion, emotion, that then leads to the motion movement, right? The word emotion is two words, emote and motion. And that’s the way we do it. It’s by being authentic, by talking about the things that are inside, talking about the things that we’ve gone through. So we can make it something that happened for us and not to us. So I’m going to ask, maybe this is a dumb question, but when people come to you,

09:55
Do they already have the idea in mind that they want to speak? Or do they know that there’s something in them that they need to uncover? Or how does that kind of interaction look from the beginning? Depending on what people want to do, there’s actually four different speaking business models that we teach. And those four different business models are the following. Number one is the keynote speaking business model. And that business model is very simple. It’s you get paid to go and speak, you know, in corporations.

10:24
or conferences and a keynote, the way I teach it is designed to unlock something for people. That’s why it’s called a keynote. You’re unlocking doors for people or understanding or at a corporation. Speaking business model number two is what I call the corporate training model. It’s when you’re typically going in to train and develop a team of people or leaders or retreat and you’re getting paid typically per head or per hour. And you know, you’re teaching on your intellectual property or someone else’s process, right?

10:53
And please stop me if you like, but we could, we could pause and ask questions on these. I like to have it as a conversation, but I, but I, I’m following it. And you guys are asking some incredible questions here. Uh, and drawing a lot out. Number three is the, is the online educational platform, what I call the webinar challenge platform. It’s when you use your expertise, your experience or education to create products and services that you educate people on the internet or through the internet, and then you.

11:23
make them an offer, right? So that’s the online training platform. And then number four is the consulting speaking business model. And these four, I actually use all four. And depending on when somebody comes to us, depending on their identity, number one, who they are, what they wanna do, their purpose, and their vision, then we will then design a custom plan or give them direction on what best fits them. I’m a believer that a custom suit always fits better than one off the rack.

11:53
And there’s a lot of people out there just recommending things without knowing who people are. I don’t do that. The first thing I, the first thing we do in our process is we take our their measurements kind of like a tailor does, right? And the measurements are your identity, right? Which in business, what does that relate to your brand, right? Your purpose in business, what does that relate to the people that you’re called to serve your purpose is connected to people. And then number three, vision. What’s your vision? Your vision is where you get your voice from and where do you get your voice from? You get your voice.

12:21
from speaking and filling the voids that you see in the marketplace. And everybody’s different. So you guys will see something that I won’t. You know, so that’s the approach that we like to take. I love that. And I really think that it emphasizes a very important point about the

12:43
spectrum of being an amateur speaker to being a professional speaker, if I was just going to be very, very transparent and blunt. And it doesn’t matter if you’re monetizing it or not, because you called it impact. And I totally believe that’s the power of being able to compellingly tell your story and finding your voice. But I also think a really core part of that is influence. So whether you’re in a business and you’re standing in front of people and you’re speaking in a meeting or a town hall,

13:10
or you’re on a stage in front of a bunch of people that you may or may not know and you’re getting paid for it, influence is the key to achieving anything that we want in life. We cannot do anything on our own. We are human beings and we need other human beings to achieve our goals and dreams, whatever that looks like. So the power of being able to find your voice and being able to tell the story in the way that is compelling, engaging, eliciting those responses, that emotional response specifically, is the key to achieving what you want out of life.

13:40
So I would love if you could speak a little bit more about the vision and the purpose piece, because I think that is so incredibly important because I think people get in their mindset, and this is where I kind of think it’s a little bit of the amateur mindset, but feel free to correct me if I’m wrong, Israel, where it’s like, I’m just gonna tell my story. I’m gonna start from the day I was born and I’m gonna tell it through this point in time, and I’m just gonna tell my story. Am I?

14:05
saying that’s kind of more on the amateurish side and the vision and anchoring around the vision and the purpose is kind of more on like the professional side if I was just going to air quote that or kind of help me out here a little bit. I think you’re 100% correct in the sense that amateurs just tell their story without a purpose of extracting something that’s valuable for other people, right?

14:28
Like the first thing that I ask, and this is the difference between a professional and an amateur, and I really learned this from the acting side, or I’ve never acted, but just studying the way actors do things, there’s something that they all have in common. Like when I sat down and I asked myself, I said, okay, what do all these award-winning actors have in common? And it just hit me one day, it was like, they all read from a script. Every single actor,

14:56
that we applaud, that we celebrate, that get all these nominations and we applaud them like they’re all this great, they’re the great people, right? How and why? Because they read from a script and they perform in front of the camera. Amateurs, this is a secret, amateurs wing it. Professionals follow processes and read off scripts. So for me, this podcast, what I just, my history that I just revealed, that might’ve been, okay, wow, I could relate to him a little bit. Why, he’s sharing a little…

15:26
I probably shared that a little bit over 50 times. Right? So it sounds like it’s, oh, he’s just telling a story, but it’s prepared. It’s, I’d have to think through my story. Okay, I’m gonna weed out the stuff that doesn’t really need to be said because I’ve been through a lot, right? Sometimes that comes out, but let’s focus on what’s really at hand. So you’re 100% correct with that. And amateur too will always focus on themselves.

15:55
Yes. You know, we’ll always focus on like what’s in it for them. A professional will always ask you this question. Who is your audience? How can I serve them? That’s the first question that I asked one of the first questions I asked you is who’s on this? Right? Who is the, I want to know who I’m speaking to so I can serve them. Because as a speaker, my philosophy, and this is a really good tip. You guys want to know a really good tip on how to eradicate

16:21
fear of the public speaking if you would talk about it all the time. Of course, absolutely. I was terrified of public speaking. I would be the guy that would go, and it sounds crazy, don’t judge me please, but I would be the guy that would go and fight on purpose, like go and do something dumb to get in school suspension for a week or two weeks or OSS, which is out school suspension, because I was afraid of going into class and presenting for three to five minutes. Oh wow.

16:47
So I would gladly exchange a week at a school and my mom being completely frustrated with me and being grounded and all that, then to try to go in front of my classmates to speak. And why? Because I was so self-conscious and I was focused on me. Like I came to a discovery that me being an introvert, it was really, and this is just my discovery, not saying that other introverts have this, but for me, I came to a discovery that I was like, I was being selfish. I was only focusing on me, myself and I.

17:14
when I was focused on me, myself and I, it would bring more fear and it would amplify the fear. And the key to switching it off is so simple and so easy that anybody can do it. It begins with the mindset and the mindset is this, because the mindset always precedes the manifestation. Right, people always wanna seek the manifestation. Like I want the outcome, no, no, no. The first we need to seek what comes before the manifestation and it’s the mindset. So the mindset that allows for me to speak in public in front of

17:43
how many people and I do it with a breeze is understanding that I’m there to serve them into what is going to sound weird, but you guys are going to get it. Wash their feet with my words. So as a speaker, I know that I’m using my words as water to wash people’s feet and really to wash their heart. Right? Because I was talking to someone today, I was at the grocery store this morning and I ran into

18:12
an old friend and me and her were talking. She used to go to our church and she has her son and she was telling me about how her brother unfortunately just passed and how her dad is going through cancer and just all this. And I’m just listening. I was, I was talking to her for literally 45 minutes in the driveway. It was cold out here in Connecticut and I was just listening to her and I was listening to her heart, you know, and I said to her, I said, look,

18:36
And I pointed at all the other people walking. I said, all of these people, what is the one thing they have in common? And she was thinking about it. She was like, she started to mention things. And I said, but think about it. What’s the one thing that they cannot live without? They wouldn’t be able to walk without this. And I told her the answer. I said, it’s their heart. Every single person around here, they may have, some of them may not have legs. Some of them may not have an arm, right? Fortunately. But guess what? If they didn’t have a heart, they wouldn’t be breathing.

19:05
And I said, as speakers, when we speak, because I was encouraging her in a certain area, I was like, as speakers, when we speak, we’re not just speaking to people’s, you know, the physical stuff, we’re speaking to their soul, we’re speaking to their heart. And the more aware that you are of this, or at least in my opinion, the more aware we are of that, we’re able to be more effective with the audiences, the platforms, the stages, the association meetings that we present in front of. Because we understand that it’s not about the numbers.

19:35
even if there’s just one person there, my goal is to make sure I serve them. And when I have that mindset and that attitude, I don’t even think about myself. There’s no fear to have because I’m not even worried about myself because I’m so consumed and focused on how can I serve them? How can I make their life better? How can I make sure these next 45 minutes are gonna be serve them at the highest level? And I think if more of us adopted that mindset as speakers and entrepreneurs,

20:03
we would have less fear of public speaking. Yeah. I mean, I think it, it’s so interesting because, I mean, in all the work we do, we talk first about the audience, right? And we’re often coaching our clients to the fact that they’re too focused on whatever message they want to deliver. Right? I sell this thing. I can do this thing for you. I deliver X. I’m, you know, in a lot of cases, it becomes a transaction.

20:32
And then that becomes even harder because then you’re trying to sell on the commodity basis, right? And so we always take the time to take that step back exactly like you just said and say, I know you have a lot of things that you want to say. Like you said, we could all, or you said, and you know, we could stand up there and say I was born on the stand here. Everything that’s ever happened to me and you would lose people two minutes in, I have a feeling. But anyway, when it comes to this side of things, it’s understanding that audience and then.

21:02
being choiceful about what you’re telling. And I think that that then allows for that structure you’re talking about so that you have, you have the roadmap of what you’re going to say, but you also can transition your brain almost to what can I do for them instead of what am I trying to do for myself? And I think that’s relevant while we’re talking about public speaking or, you know, business or any of the things like we set up in the beginning, it is all of those things.

21:27
that if we see that other person on the other side and we communicate to them as such, it’s way more effective that way. I agree with you 100% April. It’s all about the awareness, you know? And they say that people don’t really remember, I don’t know the statistics specifically, but they say they don’t really remember what you said, but they will remember how you made them feel. Yes. You know, and I think we all have had moments where

21:56
We haven’t felt well, others haven’t treated us well, and maybe vice versa. And I think when we’re audience focused, so when we’re in that service mindset, we have more empathy, we have more understanding, we’re able to touch on the outliners that truly make a difference. Like for example, typically when I’m in an audience, one of the things that I always ask and hope and pray for is,

22:26
How can I truly make sure that the time I have can make a difference in someone’s life? And what I found in April is when I just stick to the superficial, like just like, okay, for example, how to make more money, how to build, right? When I stick to that, it’s good, people get results, right? They walk away.

22:50
but it feels like it’s something missing. Now, when I add in some of these other elements that we’re talking about, empathy, I share a little bit about some of the things I’ve had to overcome, adversity, some of those trials, some of my worst moments, right? When I start adding in those little things that sometimes they seem like outliners, like what does this have to do with this? Every single time, there’s a connection that happens with somebody that said, man, when you shared that, I feel like you were speaking right to me, and that’s what allowed me to connect with you. Or, hey, when you talked about this,

23:19
I, wow, I couldn’t even, that’s exactly what I’m going through now, right? Like those are the things that, again, going back to your question, Ann, professionals, they know how to tap into that. I call it intuition. Where amateurs, they’re just so focused on themselves, they don’t know how to pivot. This is what I’m gonna go through, this is what I’m gonna go through, and I’m gonna flow. Even the professionals, when they follow scripts and they follow their structure, when they feel led to go left to right or off script a little bit, they’re able to do it wide.

23:49
because they have the intuition of being in the moment for the moment. But amateurs, they don’t have that. Amateurs, they just stick to it. And it could, the whole thing could be working wrong. No one, it could be going over people’s heads and they’ll continue. But we all have been there. It’s part of the process to learn. Cause if we never ready to make a mistake, we’re never going to learn. Well, a thousand percent. And it’s all a practice, right? I mean, it’s not, you know, you, you learn all these skills and then day one, you, you execute with excellence.

24:16
And I think that’s really important for people to understand because that also aids in the fear to some extent. And I love what you said about how do you overcome the fear and you put in the perspective of being of service to people. And that might seem like very touchy feeling in a lot of different ways. And I think that’s sometimes where people get caught in the ideology of it all to some extent.

24:38
Especially if you’re not doing it in a stage with the intent to inspire. Sometimes you’re doing it for very practical reasons, very tangible reasons. Even if it is like, how do you make money? So there’s some very tangible, very specific reasons for giving presentations in business too with regards to, I just want somebody to buy into this recommendation.

25:04
I want them to align with my point of view so that I can go forward with whatever this is I wanna go forward with. And I think what is the magic of what you do that can be applied across the board. And I feel like the linchpin is still in this vision and purpose. And I’d wanna come back to it because I want you to kind of really tangibly like articulate this for people. So people can understand what that actually really means. But I also believe the other aspect that is intention.

25:29
Like you said, like how do I want to make people feel? But it’s also like, what do I want people to believe as a result of this? I come from the PR world. That was always the perspective that we were always thinking through is like, at the end of the day, what do I want this audience to believe as a result of my words to them or my interactions with them? So I’d love if you could just like, if you could really tangible, very tactical for a second on vision and purpose and really like make that very, very clear for people, but what does that look like? How is that different? And how do I think about that?

25:59
100%. So if you’re finding yourself as an entrepreneur, a business leader, or even in corporate, you have to define your purpose as such. You and your vision is such. So first let me define vision. Your vision, the way I define it is your purpose in pictures. So your vision is your purpose in pictures. This is why I say that before you can go after a vision, you have to know your purposes. Why? Because sometimes you may have a purpose in this season.

26:28
And I feel like this is maybe a lot of true for a lot of the listeners listening now, where you may be in a season of pivoting or transition as well. And a lot of times people, they get upset or they shut down or they get confused with their identity because they’ll think that they’ll get their identity from, from their purpose, right? Be what they’re doing, what they’ve been doing for the last 20 years, the last 40 years, the last 10 years.

26:56
And like when they transition or something happens and they’re like, well, I’m letting go of this purpose. Well, what else do I have to do? Right? Cause this is my identity. And sometimes people will turn their purpose, what they do as their idol and they’ll make an identity. And we got to be very clear that that’s not, we just want to make that distinction. That’s not how life works. Right? There’s different seasons in life. So again, your purpose is your, your vision is your purpose in pictures.

27:20
So, but once you go after a certain picture or a certain vision in your life, let’s say in this season, that’s where you really unlock the voice, in your voice for that purpose. And as you’re speaking or as you’re influencing or as you’re serving in that space, the moment that the next picture is shown for you for the next season in your life, that’s when you will then see the void, right? That you’re called to now use your voice to fill. And then that will create

27:49
the next purpose in your life. I’m going to use an example of an animal that I really, really like. I love animals. One of my favorite animals. Well, I have a lot of favorite animals, but let me just use this example. The eagle. That’s my spirit animal. The eagle. I mean, let me tell you something. The eagle is a very, very powerful animal and intelligent. And the eagle has to make a decision at different ages, but they have to make a decision. You guys probably heard this.

28:16
where they had to go to the highest premises or a mountain, typically where they were born, and they have to go all the way up and they have to make a decision to hit their beak. It’s a very painful process across a rock so they can grow a new beak and they have to then pluck out their old feathers and then they have to make a decision to pull out their old talents. It’s a very painful process, takes several months. But after this process is done, the process of transition, the eagle then is able to renew their strength.

28:45
and now fly for another 20, 30, 40 years. And why am I talking about this now? Because sometimes when we’re going after purpose, as you asked, it’s for a season and then there’s a transition. Many times that transition is not easy. It’s not, I would say pleasurable, right? It’s a painful process, in many sense, because it has to deal with the heart, going back to the heart. And a lot of times people avoid it, right? They avoid it, right?

29:14
But when we embrace that process, what I found is that just like the eagle, we’re even, we’re made stronger to then be able to go continue with new strength and fulfill the next season in our life. And I think it’s a beautiful thing. So how do you help people, because this, I think this is a tricky thing, right? How do you help people learn to identify when the next picture shows up for them? Or in other words,

29:42
How do we know the difference of maybe this is something that I just theoretically want right now versus like, no, this is really my calling to go and reach that next pivotal point? That’s a good question for everybody. It’s different for me. You know, I’ll show you guys. I know the audience won’t be able to see this but this is my license plate, the car accent that I was in back in 2018. And I talk about this during my TEDx talk as well.

30:10
The AD stands for after death. And if I got into the numbers, you would think it was planned because I believe it was. I believe this was a catalyst in my life to create a transition. I was at the time I was, had some businesses on the side, was working a full-time job as well. But I felt deep down inside that there was something else that I was called to do. I had a book that I was supposed to release a year and a half from that moment. And through this car accident and in April, I was on the side of the highway and I felt a strong impression that it was time

30:40
Cause I was spared to release this new book to launch the third business. And which I launched in three days, the business. And I launched this book that was supposed to be released a year and a half later within three weeks in two languages. So for me, it happened in the form of a catalyst, an event, a sign, if you call it, where it comes to shake, it comes to make things uncomfortable so that we can move because sometimes we know that we’re called

31:07
to go into a different area, but maybe we’re just comfortable, or maybe we’re afraid, like I was, or maybe we have doubt, maybe we need confirmation, and we need like, you know, we say, God, show me again, again, and again, right? We’re like Gideon. And for me, this car accident was that for me. And what’s funny is, ask me if I actually went full force after the car accident, or if I was still kind of like waiting. Ask me. Did you go full force? It sounds like you did. I mean, well, I went full force in part, but I didn’t do the last step.

31:37
The last step was for me to go ahead and give my two weeks notice and transition. And I was comfortable because I was making some good money at the time. And doesn’t compare to by God’s grace, what we make now. But at the time it was a good, it was a good, good opportunity. And I had businesses on the side. So I decided to stay comfortable and you know what happened? And this is this one. A lot of people don’t like this one, but I’m going to touch on it. Another sign of getting you or pushing you into your purpose is betrayal.

32:06
Sometimes we’ll go through moments where, you know, there’s what I call enemies of our purpose that will manifest to push us into our purpose. And that’s exactly what happened to me. I was essentially corporately betrayed internally in the corporation I was working at. And that was a sign for me, okay, it’s time for you to like leave with dignity, leave with grace and transition. And it was a decision that I had to make. So

32:35
When you ask the question, how does someone know those are two ways that happen in my life and two ways that can potentially speak to somebody else in their career in calling? I love this because it transcends even speaking. And it’s the foundation of what April and I talk about a lot when we talk about personal branding, which has become such an overused and kind of diluted format for

33:04
finding our identity, finding our purpose, finding our vision and really putting into action. And I really hope that everybody is listening and everything that April and I’ve said about personal branding, like this is the impetus of creating who you are as a person that becomes your voice, that becomes, dare I say, your selling point for why you matter. And I think that leads to a lot of the things you said about being able to deliver impact, about being able to deliver influence.

33:34
And really trusting that there is something innately unique about all of us that qualifies us to be a speaker, whether it’s on a stage or whether it’s in our environment or whether it’s to friends and family, whatever your audience is, there’s something innately unique about us that it calls us to be a speaker. And I think if we can embrace that and really understand that our stories are gonna be different, right? This is what you said, like our stories are gonna be different. Some of us have…

34:04
you know, on the spectrum of tragedy to triumph, we kind of like oscillate in that spectrum. And I think some of us might feel, or we’ve heard people feel like, well, I don’t have a story to tell. Like I didn’t have like a bad childhood. I didn’t have like a major event happen. I’m like, what’s special about me that I should be telling my story or I should be finding my points of passion or my points of purpose or my points of inspiration? Like, what do you say to those people?

34:34
Well, first off, I would say that that’s the way it’s supposed to be. That’s the way that it should be. That’s the way that it’s privilege is an honor. You know, you don’t have to try, well, I don’t have a story like him or her. You know, I have to, there’s a great proverb that says those that compare themselves among themselves are not wise. And one of the biggest things that we do, we tend to do as leaders, especially high performers, A personalities and D personalities is that we attempt to, we’re too hard on ourselves.

35:02
And we never think that we’re good enough and we never think that we’re enough. So we try to add in different things, right? So number one, I would say you are enough. Your story is enough. Your voice is enough. You are sufficient You know, it’s all about identifying your expertise. I call it the three E’s your expertise your education and your experience That can be wrapped up packaged and positioned to be an answered prayer to other people, right and

35:32
It’s not until again, we look inside and we actually start to sit down and kind of like, okay, what am I good at? What can I do? What do I love? You know, what do I hate? What makes me cry? And what annoys me? By the way, those are the four questions of purpose. And really start to meditate on those four things that we will actually discover that our trash, what we think is so invaluable is actually someone else’s treasure. So never think that your story is not enough, because you didn’t go through what somebody else did. You are enough and you are sufficient.

36:02
First of all, well said because you’re speaking to a type A, first of all, so I’m like sitting here like, yep, okay. I had to learn this the hard way many times, right? But I think that I would go as far as to say that in addition to people that feel like they haven’t had the trauma that others have had, I think there are also people that sell themselves short in thinking that like their dreams are silly or that…

36:29
Like you said, they see several times this sort of like opening to something, but they won’t go for it. And this is why I asked that question before of how do you help people? I think what I’m asking is how do you help people trust themselves enough to get to know themselves in order to embrace this? Because I think that I love the part about that we’re all their seasons and we’re on a journey and I’m using different, different words I know, but, and that there are things that

36:55
I think we achieve and then that unlocks more opportunity for us to get closer to whatever our overall vision is, right? But I think a lot of times it’s not only I haven’t had the hard stuff, but it’s like, I don’t have anything about me that’s really different, or I don’t have anything about me that allows me or gives me permission to go and do these other things. Meanwhile, I think there are dreams in us that have the ability to be manifested.

37:25
if we let ourselves go there. So just, you know, I would love your perspective on how do you kind of like unlock this for people or get them to trust themselves and lean forward into it, all those kinds of things. Well, I think what you’re bringing up is so relevant in today’s age because I think there’s a huge, I think what you’re bringing together is honestly what I think most people call the identity crisis or like that journey of seeking, right? And just a couple of things before diving into those, like just think about it for a second.

37:56
Is it really about being right or wrong or is it about being effective or ineffective? Like for me, I have a different philosophy. It’s like, well, what if I do this and it doesn’t work? Or what if I don’t trust myself to go forward to do this? Right. It’s not about that. It’s like, well, if you don’t do anything, then nothing’s going to work. Right. So it’s like, if you feel like you have something to share and you know that you have value, you’ve been through some experiences that may actually be the thing that, okay, is

38:26
slim to someone, it’s nothing to someone. Like it may seem like, well, there’s nothing different to this, but that may be the thing that someone else actually has been looking for, right? So again, going back to the phrase, someone’s trash is typically someone else’s treasure. And even though someone, like you said, well, I may not have anything that’s valuable. I, you know, I haven’t really had any big stories. That may be the actual key that someone else needs to receive and they may be able to relate to you because they may feel the same way. Well, I don’t.

38:55
really have anything like that. I’m just looking for somebody that’s, feels like they’re not, right? And that may be the actual thing to lean into versus trying to make it a, I wouldn’t say something negative, but like you’re lacking something, right? And I think whatever we focus on gets bigger too. Whenever we focus on our lack, that’s what we typically receive. But if we focus on what we do have, that actually grows. Hopefully that gives a different perspective to kind of view it, because I don’t view it as a,

39:26
I don’t view it as something that’s negative. I don’t view it as something that’s like different in a bad way. I actually view it as a positive, right? There’s also another law, it’s called the law of opposites. To everything, there’s two sides, right? If I were to pull up this index card, which I know people can’t see, there’s one side and there’s another side, right? Um, if I were to pull out a hundred dollar bill, there’s two sides to every hundred dollar bill, there’s two sides to every pancake, right? You got the North and South pole, right? But if we only see things in one side, well,

39:55
That’s what we’re gonna essentially see. And I think to that, a really important question to anchor a lot of this in is what does success look like? Right, because, and I even asked you this question when we were talking before Israel is like, we get so wrapped up that our experiences, our points of view, our stories are only valuable if somebody takes them and runs with them, or listens to us, or agrees with us,

40:26
shouts them from the mountaintops or we get 20,000 likes on our Instagram posts. So we value everybody’s reciprocity in those accolades as our success. But sometimes success does not look like that. And that’s another, I think mindset reframe that’s really, really important because a lot of people are like, well, I don’t even know why I bothered them. Why would I share my experiences if people aren’t gonna listen to me to begin with? If they’re just gonna take it and they’re gonna throw it away and then they’re gonna go to what they want.

40:56
Anyway, why should I even bother? So I’d love if you could speak a little bit about like that redefinition of like, what does success look like? Why should I even do this if not everybody’s going to agree with me and not everybody’s gonna give me 10,000 likes on Instagram and all those sorts of things that usually stop people from going forward with this. Yeah, I think success is almost like something that, depending on who you talk to, they have a different definition, right? So the way I define success, right? When people talk about financial success, that’s pretty clear.

41:25
But I think success is more than just making sure that you have enough coming in and take care of your bills and, you know, maybe in abundance to be able to invest and grow financially and do the things that you want to do. I think we’re all clear on that. I think success for me, true success is to be able to accomplish my purpose in the different seasons of my life. Right. And I think the word success too, it also leads back to the creator or something.

41:54
I would have put out my iPhone. I wouldn’t say, well, my iPhone, there’s something that’s not working here now. I gotta go call Google, right? I wouldn’t call Google because, and by the way, this is not an advertisement for Apple or Google, but we wouldn’t call Google. Why? Because Google didn’t create the iPhone, right? Apple did. So I would call Apple and I would ask them, hey, how can I use this Apple phone successfully? So I also think,

42:22
that definition is also, depending on who you talk to, they may have a definition on how they see that, right? So I really do think it’s a deeper question, but the way I would define it is, again, making sure that I am accomplishing my purpose in the different seasons of my life and making sure that I stay true to my identity, because my identity will never change. Now, my purpose may shift, and this is, again, a great distinction for people listening. Like, your identity is who you are.

42:52
your purpose is what you do. Many times people when they ask you, well, what do you do? Who are you? They say, well, this is what I do. But what’s funny is we’re not human doings. Like it’s not like, hey, we’re human doings, right? We’re human beings. So who we are, who we believe, who we are in our heart, that’s what we are, who we be, what we think about, right? So it really depends on the definitions that people have. I’ll pick up Anne’s train then.

43:20
you know, because we’re talking about, I mean, obviously you do this for a business, right, to make financial, to have financial success. When people come to work with you, how do you set up what they’re out to get? Because I appreciate what you said about the how you define success that way and all of that. But like, how do you balance the I want to go after this next thing with this much deeper work that then helps you go get that next thing? Are there like milestones, you know, like, it doesn’t get granular of

43:47
I want to stand on a stage and make X dollars eventually. How do you balance those two things out so that it can be a business as well? Yeah, no. And I love the conversation. We’re also going into some of the outliners, the more spiritual things, the inspirational things. But to be direct, we have an award that we sent out to our students and family members called the Record Breaking Achievement. And this award goes to people who break records at their events. So these are people that are landing…

44:16
50K of revenue in an event, some of them 100,000, some of them a half a million in a five day event, some of them 40K, I mean, whatever their ceiling was in an event, we reward our family members, I call them our students essentially, when they break a record. And that’s how we celebrate them. So we have many students laying their first 10K keynote, again, breaking revenue ceilings. And

44:46
For some, that’s a practical, tangible result that we like to celebrate people with. And it’s what people go after. But what’s funny is most people that we work with, that’s just a bonus, it’s a plus. It goes more into the space of, wow, like my pain is being used in someone else’s purpose. My mess is now a message to help somebody else. The test that I went through,

45:14
is now a testimony that I’m actually helping others get breakthrough in three of these areas really. Either mindset and relationships, number two, physical transformations like health, and then number three, a financial or wealth changing opportunity. Those are the three main transformations that our students teach on and touch on. I guess we’d be remiss if we didn’t try to hit on the monetization piece a little bit harder because I’m sure everybody who is…

45:43
listening to this who has that ambition in mind, is really interested in what does it really take to monetize? What are the, are there key, as April said, milestones? Are there key principles or what does that even look like? Set some expectations for folks if you don’t mind. Yeah, I mean, first thing, first things first is talk about money, right? Because money is another definition that for a…

46:09
huge, huge portion of my life I had wrong. I had the whole money thing wrong. I used to think that money was evil. Right? I just had that belief. I just used to think that money was evil. And I was wrong. I was mistaken. But what would happen subconsciously to me? Well, because I thought money was evil, and I’m not an evil person, I’m a good person, right? That’s what I thought. So what did I do? I would mismanage money subconsciously. And it wasn’t until I had a moment where I was like, wait a second.

46:38
Money is not evil. Money is actually something good. And many times people get the whole money is evil thing from the Bible, and my family has a background with the Word of God and all that. And when I read it one day, I was like, it doesn’t even say that. Right? So money, it says that the love of money is the root cause of evil. But then there’s something else that’s also mentioned in the book of Genesis. And this was one that really blew my mind. You guys are going to love this. In Genesis chapter two, it talks about gold.

47:08
being good. So I said, wait a second. I was at that in the front of the book, it says that gold is good and gold is what money is, right? Why would it say that it’s evil in the back of the book? And then I read and I was like, it doesn’t say that it’s evil back in the book. So then that helped me renew my mind and say, wait a second, money is actually something good. And that gave me the right mindset to be in a position to not just attract money, but to be in a position to

47:37
Two, monetize. Now, that’s number one. Once you identify that money is good, there’s something else. There’s another lesson that we need to really adapt. And that’s money and music are just the same. People are like, what do you mean? I have a teaching that I call money equals music. And music equals money. Why? Because I don’t play instruments. So don’t judge me on this. Do you guys play instruments? Either do I, absolutely not. No rhythm whatsoever. We’re in the same boat.

48:06
But if somebody plays a piano, you can play the piano, you could play the instrument, you know, the music, but you can’t grab the note. The note, you’re not going to be able to say, okay, I’m gonna grab that, you know, the note in the air. You can’t do that. Why? Because music is spiritual. It’s the same thing with money. Right now, most of us, right, especially if you’re in the United States, you may have a bank account. Now you know how much money you have in the bank account. But can you actually grab?

48:35
the money? Can you physically grab the money? Like you may be able to grab the money if you have a hundred dollar bill, but if it’s in the bank and you don’t have it physically, but you know that you have it in the bank, can you physically grab the money? You can’t grab it either. So what does that mean? It also means that money is spiritual. And this is really the breakthrough that I had that just is very key for people to adapt to get a monetization breakthrough is money is spiritual.

49:05
music is spiritual. In all things that are spiritual, they only have the value that you and I give it. So what does that mean? Well, somebody may like instrumental music. Somebody else may say, I don’t like instrumental music. Somebody else may say, I love slow music. Somebody else says, you like slow music. I don’t like slow music. I like fast music. Why? Because music is spiritual. In the same way, it’s the same thing with money.

49:32
$10,000 can be a lot of money to somebody. Somebody else says, $10,000 is a lot of money to you. That’s what I spend weekly just to take care of my team. Somebody else says, $100,000 is a lot of money. Somebody else says, $100,000 is a lot of money to you. That’s what I paid last week in taxes. Why? Because money and music are spiritual and all things that are spiritual only have the value that you and I give it. Why is this even relevant to what I’m talking about? Because most people don’t understand that the gift that they have,

50:02
the solutions that they carry, the expertise that they have, the education, the experience is more valuable than they can even think or even imagine to the right people. But many times people have been selling to the wrong people, therefore they’re never able to monetize and therefore they’re never really able to stand in their value. I feel like through much of this, right, we’ve been talking about perspective in addition to all the other parts and pieces, right? And so what you just said, I mean,

50:30
It is important, number one, to make sure we’re clear on our perspectives, but also that we will allow them to change, right? And that we can take the opportunities to recognize for ourselves when it is a time for that, which I think speaks to your, those moments of transition or season or whatever we want to call them. And it’s why I’ve been the one to ask several times through this, like, how do you get people to do this? Right? Because I think this is one of the hardest things. And the goal here, right, is to become

51:00
purpose-driven speaker, but regardless, we’ve talked about a lot of the life stuff, right? And so I think it’s hard conceptually in some cases, but it’s also hard to then take action against it and others. I also think what’s about finding your voice too, which I think a lot of this lends itself to and the monetization piece is very interesting. I can make a similar analogy. I’m in real estate, so it’s the same thing in real estate. How much is your house worth?

51:28
with somebody who’s willing to pay for it, right? And so there’s a little bit of understanding that and it kind of goes back to a lot of what you were saying about the audience, knowing what the audience wants, knowing and being of service to the audience. And when you make those connections, you can monetize. Now how that starts and what that escalates to, certain expectations need to be set, but I love what you said because you have to have the right mindset about it before you can even.

51:56
start to tabulate your dollar signs, right? So I think that was really well said. And I hope everybody really internalized that as a place to start from amongst all this other work that needs to be done in order to really identify and like find your voice and being able then to use that voice in these seasons, in these moments, and in these pictures in a way that allows you to deliver that impact and that influence. Just to round out this.

52:24
this section and we’re going to go into some rapid fires just so people can get to know you a little bit better outside of this topic. Is there any like common themes that you’ve seen amongst people who are successful and people who are not successful? I mean, we get asked this all the time. It’s like, I’m just not a good speaker in general. Like I can’t communicate well. Does that rule me out? Or I’m an introvert. I’m an introvert. How am I ever going to do this? And you gave some really great examples about how do you think about that differently. But

52:54
Are there common themes that you’ve seen, like these are really great attributes or these are really great criteria for people who’ve been successful or when it just doesn’t go well? Yeah, I think the number one attribute that I think is common among people who are successful and are able to sustain that success, because let’s face it, not everybody just wants to be successful and then be a one night hit. No, we wanna sustain success, right? I would say,

53:23
It’s the ability to really become a leader, right? And what do I mean by that? Well, there’s many different attributes with that, but one of the attributes is having perseverance, having self-discipline to believe in yourself when nobody else believes in you. I mean, there were times where literally it was just me, myself, and God, right? And I say that because

53:51
Many times people see successful people or what is perceived to be successful. And they say, Oh, wow, that’s pretty cool. You know, they’re doing this, they’re doing that. They’ve been able to do this, right? They’ve been able to accomplish that. But people many times don’t reveal where they came from. Right. So for me, like perseverance and it’s going to sound weird, but encouraging myself, speaking to myself to encourage not just affirmations, but having those pep talks with yourself.

54:21
And also, let me just lay it out. I have another saying that I say, I say my three M’s, three M’s, like I’m thankful for my three M’s. And what are my three M’s? My maker, number one, my mistakes, number two, because mistakes teach you things that success cannot. That’s a fact. And number three, my mentors, teachers, people that have been in my life to help me in different areas. And I think that

54:49
going back to your point, April, when you say, well, how can someone do this? Well, like you had said earlier, and I don’t think someone’s able to do it on their own. I think that we’re going to need mentors, coaches, right? That’s why I love what you guys do with personal branding, right? Everybody needs a coach. Everybody needs mentor. Everybody needs someone that can look at their blind spots. Cause I’m going to say this again. It’s hard to see the label when we’re in the jar.

55:18
And many times people just want to do things on their own, but that’s not the way that this has been designed. We need each other. And why would somebody want to go do it on their own when they can learn from someone that has already spent the time, the years, the resources, figuring it out on their own, falling on their face, wasting the time where you can just go ahead and learn from that person to accelerate and save time. So that’s what we really emphasize. We have a school that’s called the Services Speaking School. And

55:47
It’s based on five levels that kind of go a little bit more in depth and in the process on how to monetize. But I wanted to take the time today to touch on some of these outliners, because these are the outliners that if somebody gets this, they’re going to stumble upon success. I’ll say it in this way. People always ask, what do I need to do to be successful? What do I need to do to be successful? And people can answer that, but I like to switch the question up.

56:14
It’s not about what do I need to do to be successful? The question is, who do I need to become to be the person that can sustain success? And that question will unlock another area of thinking that will really serve people at the highest level. Again, who do I need to become to steward or to sustain what I want?

56:43
makes a nice little loop back to the combination, the combination of being of service, right? Because that’s about others, not just about myself, but myself as a vision for what I want to be in this world, right? So I love that. I love how that really just nicely ties it all back. You would think you do this for a living. Yeah. This has been a masterclass in speaking through.

57:10
the articulation of how to be a speaker. It’s very meta, but I love it. That’s good. Are you ready for some rapid fires? Yeah, let’s do it. All right. What is your favorite Ted or Tedx talk?

57:26
Leaders eat last. Ooh, who did that one? I think if I’m not mistaken, I think it was Simon Sinek. Was it Simon? I believe so. There was another one I liked too. I mean, I was tempted to say my own, but I’m not going to do that. Well, I should have said outside your own. Yes. Everybody needs to go watch yours for thousand percent. Appreciate that. There’s another one that I saw. It was Def by PowerPoint, which I really love. I really love that one.

57:56
I love PowerPoints, by the way. But again, PowerPoints without some of the things that David talked about are boring, you know? Those are great. I know a thousand people are gonna be going and checking this out. PowerPoint. What is your favorite holiday and why? I’m torn between Thanksgiving and Christmas and not because it just came out of Thanksgiving. I love Thanksgiving because Thanksgiving is one of those holidays when we’re able to come together as a family.

58:26
and you know share. The reason why I’m torn is because out of all the thanksgivings that I’ve ever had or been a part of, this recent was was kind of like the hardest for me because just you know you’re supposed to be at a time where it’s like it’s supposed to be good with family but I don’t know if you can relate to this. You ever been to like a holiday where it’s kind of like you know something has happened maybe a death has passed or there’s a situation going on and it kind of like it weighs on your heart even more. It’s like

58:56
But you know, my second would be Christmas because of my birthday is on the 26th of December. Oh, look at that. Yeah. Most people don’t like to have their birthdays around the holiday. I was gonna say, yeah, usually they’re like, I feel like I get gypped, but I like that you like it. Well, that’s exactly what happened with me growing up. I’d get one big present, but it’s all good. Well, I think that’s why, so my birthday is October 19th, which is very close to Halloween. So growing up, we always had like a Halloween themed party.

59:24
for my birthday and I to this day think that’s probably why I don’t like Halloween so much. But yeah, so I’m a little bit of the opposite. I love Christmas. Same. Yeah. So my, but the last question is what are ways that you have for reducing stress? Because obviously you’re doing a lot. You have a big family and there’s a lot going on. So how do you take time for yourself? How do you reduce stress?

59:52
Yeah, you know, completely honest, sometimes there’s moments where, you know, as leaders, we don’t have strength, you know, we don’t have strength to continue. I mean, at least with me, I’ve been in moments where it’s like, do I even want to continue? Do I want to move forward? Do I, you know, and one of the things that I really hold on to is God, you know, I’ve got faith is really big in my life. And you know, I hold on to Christ. And you know, for me in times of the lowest moments of my life, really, honestly,

01:00:22
where most people would honestly throw the towel in, I have gained strength from there, you know, and I continue to lean on his word, and that has helped me reduce stress and kind of like let go of the burdens, like face the things that I need to face, but let go of the things that I don’t have control over. Mm, I love that. Yeah, so true. All right, Israel, this was like a fabulous conversation. Where do people go to

01:00:52
find out more about you. And if there’s anything we missed and anything you wanna add, feel free to bring it up. Yes, I would say number one, appreciate you too for having me on. It’s been a blast. I love the conversation we’ve been having going in and out of I think a lot of different areas. I’m excited to listen to this again. And one of the things I would leave the audience with is everybody always asks me this, Israel, what would you do if you can go back 10 years ago? Or what would you say to your younger self? Or

01:01:20
If you can go back and speak to yourself, right? And my answer is always the same. It’s very simple. It’s discover your gift and begin serving it now, like whenever you are. Like discover your gift and begin serving it. Don’t waste time because time is a gift. And I have gifts for everyone at IsraelDuran.com on our website. You can go there to learn more and there’s some free gifts that we have on the website. I love that.

01:01:50
Well, thank you so much Israel for joining us. And with that, we encourage you to take at least one powerful insight you heard and put it into practice. Remember, Strategic Counsel is only effective if you put it into action. Did we spark something with this episode that you want to talk about further? Reach out to us through our website, ForthRight-People.com We can help you customize what you have heard to move your business and make sure to Follow or Subscribe to Strategic Counsel on your favorite podcast platform!