Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking the framework for cold emails that convert with Laura Robison. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: Framework for Cold Emails That Convert with Laura Robison, GainKite
Cold emailing is one of the toughest things to do well. So many companies and marketers get lazy and resort to automation WITHOUT personalization – totally losing the human touch a well-crafted email deserves. So, how do you send cold emails that actually convert? You need to consider all the touchpoints, including the sender name, subject line, preview text, email copy, and even email signature. We wanted you to learn from a true pro in the email marketing world, so we welcomed on Laura Robison. She’s the Founder of GainKite, an email marketing consultancy. Make sure to use the code: SMARTS50 for 50% off when you grab her eBook, How to write emails that convert. This episode covers everything from email marketing to subject lines. Here’s a small sample of what you will hear in this episode:
- What is the role of email marketing?
- Who should you send marketing emails to?
- How do you make cold emails work?
- Why is the sender name important?
- What does email marketing success look like?
- How do you send personalized emails?
- What is the role of AI in email marketing?
- Does Laura send a Christmas email or a Christmas card?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Framework for Cold Emails That Convert with Laura Robison, GainKite
- [0:00] Welcome to Marketing Smarts
- [0:22] Anne Candido, April Martini
- [1:26] Connect with Laura on LinkedIn, at GainKite.com, and use the code: SMARTS50 for 50% off when you grab her eBook, How to write emails that convert
- [1:43] What is her background?
- [2:45] What is the role of email marketing?
- [3:39] The Rule of 7
- [5:55] Who should you send marketing emails to?
- [9:58] How do you make cold emails work?
- [11:08] Zoom
- [13:38] How do you manage your brand Tone of Voice (TOV) in an email?
- [17:51] How do you craft cold emails?
- [23:44] Why is the sender name important?
- [27:53] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
- [28:26] What does email marketing success look like?
- [33:01] Marketing Smarts podcast
- [34:08] How do you send personalized emails?
- [35:15] Promotions Tab
- [37:25] Open Rate
- [39:53] CTA (Call-to-Action)
- [41:15] Conversion Rate
- [41:42] What is the role of AI (Artificial Intelligence) in email marketing?
- [43:19] ChatGPT
- Quick-Fire Questions
- [48:25] Building a StoryBrand by Donald Miller
- [49:00] Jimmy Buffett
- [49:50] What’s Laura’s favorite holiday and why?
- [50:25] Does she send a Christmas email or a Christmas card?
- [50:58] Connect with Laura on LinkedIn, at GainKite.com, and use the code: SMARTS50 for 50% off when you grab her eBook, How to write emails that convert
- [53:05] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [53:24] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [53:20] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.