How to Drive Synergies between Marketing and Sales: Show Notes & Transcript

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this episode, we’re talking about how to drive synergies between marketing and sales. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Strategic Counsel Summary
• Transcript

How to Drive Synergies between Marketing and Sales

Marketing and Sales traditionally operate independently – but they shouldn’t. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. Drive synergies between Marketing and Sales by getting clear on what you are selling, getting clear on the ecosystem that surrounds your target client/customer/consumer, measuring and optimizing the efforts holistically, and building respect and understanding for the other’s role. There’s a ton of opportunity here for organizations who get Marketing and Sales on the same page. Here’s a small sample of what you will hear in this episode:

• How to break out of department silos
• The KPIs of a collaborative sales and marketing team
• Understanding what you’re really selling
• Determining the ecosystem of your consumer
• The emotional benefit of what you’re selling
• How do we spend Q4 actually learning?
• How a co-incentivized structure generates better outcomes

Check out the episode, show notes, and transcript below:

And as always, if you need help in building your Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Show Notes

• How to Drive Synergies between Marketing and Sales
  • [00:29] Welcome to Strategic Counsel by ForthRight Business
  • [00:53] So much opportunity created when sales and marketing work together
  • [2:18] Get clear on what you’re selling
  • [3:44] What is it that you’re going to provide that nobody else can provide?
  • [4:39] Speak the audience’s language
  • [6:05] Clarity of what exactly are you selling that then is connecting to those people at a deeper level?
  • [8:04] What you’re really selling is the experiential benefit
  • [10:20] Get really clear on the ecosystem that’s around your target client, customer, consumer
  • [11:48] What do I know about my consumer? What do I know about what their needs are?
  • [13:11] How to avoid working in silos?
  • [15:01] Right message to the right person at the right time
  • [16:03] The feedback loop is really important
  • [17:33] Feedback should always be looked at through the lens of learning
  • [18:28] Measure, report, review, and optimize the efforts holistically
  • [20:20] Determining cooperative KPIs (Key Performance Indicators)
  • [23:07] The role of leadership in creating synergy
  • [25:24] How do we spend Q4 actually learning?
  • [27:08] What to do when sales and marketing are rewarded differently?
  • [28:52] What tends to happen is that marketing becomes a catch-all for all the things
  • [30:28] How to avoid being reactionary when things aren’t working
  • [32:21] When there’s tension, teach – coined by Kyle Schlegel
  • [33:18] Have your sales and marketing people experience each other’s lives
  • [34:44] A breakdown in communication is generally the root of the problem
  • [35:13] Why co-incentivization works
  • [37:04] The change is less overwhelming in practice
  • [38:25] Understand every point in the funnel
  • [39:52] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
  • [40:00] Make sure to follow Strategic Counsel by ForthRight Business on your favorite podcast spot and leave us a 5-star review on Apple Podcasts

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic. 

Transcript