Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking how to leverage digital media to achieve business results with Blake Pinsker and Torii Rowe. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: How to Leverage Digital Media to Achieve Business Results with Blake Pinsker and Torii Rowe, DREAMLABS
Digital media can open doors for your business – no matter what type of business you have. But it’s easier said than done. How do you leverage digital media to the point you actually achieve business results instead of wasting money? We wanted you to learn from a duo who truly knows what they’re doing in the space, so we welcomed on Blake Pinsker and Torii Rowe. They’re the Founder and Head of Acquisition, respectively, at DREAMLABS, a performance marketing agency specializing in media buying, ad creative, and strategic investment. This episode covers everything from digital marking to agencies. Here’s a small sample of what you will hear in this episode:
- How do you leverage digital media to achieve business results?
- What does good creative look like?
- How do you know if you have good creative?
- What is AOV?
- How do you define ROI with a client?
- Is digital media different for product-based and service-based companies?
- How do you get started with digital media as a startup?
- What’s your walk-up song?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- How to Leverage Digital Media to Achieve Business Results with Blake Pinsker and Torii Rowe, DREAMLABS
- [0:00] Welcome to Marketing Smarts
- [0:28] Anne Candido, April Martini
- [0:41] How do you leverage digital media to achieve business results?
- [2:00] Learn more about Blake on Instagram @BlakePinsker and LinkedIn, Torii on Instagram @ToriiRowe and LinkedIn, and DREAMLABS at DREAMLABSagency.com
- [2:32] MVMT
- [3:12] Meta Ads
- [10:01] How do you know if you have good creative?
- [11:27] CPM (Cost Per Thousand)
- [14:30] Product-Market Fit
- [16:36] What does good creative look like?
- [17:27] Facebook
- [18:51] Instagram
- [19:32] How do you define ROI (Return on Investment) with a client?
- [23:39] What is AOV (Average Order Value)?
- [25:09] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
- [25:52] Is digital media different for product-based and service-based companies?
- [28:23] How do you scale your business with digital media?
- [30:28] Brick-and-Mortar
- [30:48] How do you convince customers to stick with it for the long haul?
- [35:02] How do you get started with digital media as a startup?
- [37:52] How do you scale your business to millions in revenue?
- [40:55] lululemon
- Marketing Smarts Moments
- [41:40] What would Blake and Torii be doing in another life?
- [43:24] What is the most underrated place in the world?
- [44:46] What’s your walk-up song?
- [45:42] Learn more about Blake on Instagram @BlakePinsker and LinkedIn, Torii on Instagram @ToriiRowe and LinkedIn, and DREAMLABS at DREAMLABSagency.com
- [46:42] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [46:45] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [46:52] Sign up to view all the ForthRight worksheets & tips for FREE!
- [46:58] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
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