Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #150 and we’re talking hosting successful events. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts Episode #150: 4 Tips for Hosting a Successful Event
Good or bad events can make or break your brand. You can’t always do everything perfectly, but there are plenty of things you can do to ensure your event runs smoothly. Hosting a successful event comes down to being clear on who the event is for, being organized but flexible, incorporating touches that will delight the guests, and having someone run the event who is not a participant in it. But what do you do if the energy in the room starts to fizzle out? How do you know how many people will actually show up? And what should you do after the event? We have hot-off-the-press experiences with all these aspects from our ForthRight Women (FRw) events, and are here to resolve your worries so you can rock that stellar event. This episode covers everything from hosting to engaging the audience. Here’s a small sample of what you will hear in this episode:
- How do you become a compelling speaker?
- What do you do if things start to fizzle out or people don’t seem to be enjoying themselves?
- How do you know how many people to invite and expect?
- What do you do after the event?
- How do you be clear on who the event is for?
- What are psychographics?
- How much should you stick to the run of show?
- What touches can you incorporate to delight the guests?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Tips for Hosting a Successful Event
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:32] Learn more at ForthRight-People.com
- [0:44] How do you host a successful event?
- [1:00] ForthRight Women (FRw)
- [1:15] PR (Public Relations), P&G (Procter & Gamble)
- [1:48] Be clear on who the event is for, and who it is not for
- [6:54] Demographics vs. Psychographics
- [7:05] 2022 Women’s Initiative Regional Summit, sponsored by PNC
- [7:32] Networking
- [8:50] Mentorship
- [9:11] Specify the run of show, but be flexible in the moment
- [11:36] Logan Mitchell Hines
- [15:43] Broadway Play
- [17:04] Incorporate touches that will delight the guests
- [18:43] Target Audience
- [19:03] Content
- [19:58] Post-it Notes
- [22:19] Have someone run the event who is not a participant in it
- [26:12] Recap: How do you host a successful event?
- [26:57] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- In-the-Trenches
- [27:44] What if things start to fizzle out or people don’t seem to be enjoying themselves? What do we do?
- [32:53] How do we know how many people to invite and expect?
- [38:42] What do we do after the event?
- [39:00] Thank You Notes
- [41:27] Social Media
- [42:15] Call to Action (CTA)
- Marketing Smarts Moments
- [44:10] COVID-19
- [44:17] Clearwater Beach Marriott Suites on Sand Key
- [45:20] Customer Service
- [48:53] Titanium Elite Status
- [52:25] Google Rating, Amazon Rating
- [52:58] Jeff Ruby
- [53:17] Recap: How do you host a successful event?
- [53:53] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [54:02] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [54:08] Sign up to view all the ForthRight worksheets & tips for FREE!
- [54:15] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.