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4 Ways to Create Sales Funnels That Convert with Alisha Conlin-Hurd, Persuasion Experience: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking sales funnels that convert with guest Alisha Conlin-Hurd, Co-Founder of Persuasion Experience. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

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  • Show Notes
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  • Transcript

Marketing Smarts: 4 Ways to Create Sales Funnels That Convert with Alisha Conlin-Hurd, Persuasion Experience

Converting leads is one of the biggest challenges businesses have. It can be tough to get attention, and even tougher to convert that attention to revenue. When creating your sales funnels, it’s important to keep humans first, be mindful where and how you use automation, make it easy for your target to say “yes,” and have strong social proof. We wanted to speak with someone who truly knows how to make all these things work together, so we welcomed on Alisha Conlin-Hurd. She’s the Co-Founder of Persuasion Experience, the “post click” growth agency who makes your marketing actually convert. This episode covers everything from sales funnels to house-building metaphors. Here’s a small sample of what you will hear in this episode:

  • How do you create sales funnels that convert?
  • What success rates should you expect to have?
  • How do you keep the humans first?
  • Should automation play a part?
  • What are drip campaigns?
  • How does SEO play into funnels?
  • What sparks social proof?
  • How do you make it easy for your target to say yes?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: The First AI-Powered Advertising Agency with Dave Metcalf, Steve Metcalf, and Jimmy Smith, Ad Legends
How to Achieve Our Big Things without Teetering on the Edge of Burnout with Dr. Rebecca Hubbard: Show Notes & Transcript
How to Achieve Our Big Things without Teetering on the Edge of Burnout with Dr. Rebecca Hubbard
Quick Hits: How Marketing & Branding Boosts PE-Backed Firms with Marc Rust, Consequently Creative
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