Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #146 and we’re talking gaining traction for your POV. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts Episode #146: 4 Ways to Gain Traction for Your POV
No matter what role you’re in, you often need to have a point-of-view (POV). And you always need the support of your team and your clients if you want that POV to move your business along. Gaining traction for your POV comes down to using simple and consistent language, repetition on repetition on repetition, not “trying to sell the barn with the chickens,” and prioritizing the “why” and the impact. There are some pitfalls with POVs as well – each of which we’ve experienced ourselves. What can you do if you’re just getting stuck in the same conversations and not hammering your point home? Why can it take so long to get people on board? We have the answers, and more analogies than a poet. This episode covers everything from metaphors to the pitfalls with POVs. Here’s a small sample of what you will hear in this episode:
- How do you become a compelling speaker?
- What can you do if you keep getting stuck?
- How do you fast-track your speaking progress?
- What are the biggest mistakes people make in trying to gain traction for their POV?
- Why should you use simple and concise language?
- How does repetition leave an impression?
- Why are metaphors effective?
- How do you prioritize the “why?”
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Ways to Gain Traction for Your POV
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:32] Learn more at ForthRight-People.com
- [0:38] How do you gain traction for your POV?
- [2:17] Use simple and consistent language
- [3:45] Podcast
- [4:50] Procter & Gamble (P&G)
- [6:05] The Big Short
- [6:44] PR (Public Relations)
- [8:14] Repetition is key
- [9:11] “How to Create a Compelling Elevator Pitch with Shane Meeker”
- [12:03] Sierra
- [12:17] Word-of-Mouth Marketing (WOM)
- [14:24] “4 Key Components of a Successful PR Campaign”
- [14:49] Don’t try to sell the barn with the chickens
- [15:20] What is a metaphor?
- [19:17] Client
- [20:26] Body Language
- [22:31] Prioritize the “why” and the impact
- [24:28] Pain Point
- [25:15] Anxiety
- [28:27] Recap: How do you gain traction for your POV?
- [28:50] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- In-the-Trenches
- [29:42] Sometimes I get stuck in these types of conversations because they get off track or I feel like I am just responding without actually getting to what I want to say. What can I do?
- [36:32] What are the biggest mistakes you see people make in trying to gain traction for their POV?
- [39:46] Grandstanding
- [40:27] It is taking so long to get people on-board. Aren’t there other ways of fast-tracking?
- [42:12] ABC (Always Be Closing)
- Marketing Smarts Moments
- [46:47] Bait & Switch
- [47:14] Taylor Swift Ticketmaster Fiasco, Monopoly, Soccer Village
- [51:00] Customer Service
- [53:14] Play It Again Sports
- [53:19] Recap: How do you gain traction for your POV?
- [53:27] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [53:43] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [53:48] Sign up to view all the ForthRight worksheets & tips for FREE!
- [54:09] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.