Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #124 and we’re talking setting up your brand for success. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts Episode #124: 4 Ways to Set Your Brand up for Success
Your brand is everything. How do you set your brand up for success – today AND in the future? We have you covered on both fronts. In this episode, you’ll learn why your brand is more than a logo, it has verbal and visual components, how to create tools from your brand, and expand its components over time. You’ll also find out whether you need to start over, where to begin on the verbal components, and why your executions may be falling flat. This episode covers everything from changing your logo to getting buy-in. Here’s a small sample of what you will hear in this episode:
- How do you set your brand up for success?
- What’s the limit on the number of tools for your brand?
- Are the visual or verbal components of a brand more important?
- What should the vehicles for your brand be like?
- How does a brand mature?
- When is it time to start over?
- How do you create a visual toolkit?
- Why are your executions falling flat?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Ways to Set Your Brand up for Success
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:33] Learn more at ForthRight-People.com
- [0:34] How do you set your brand up for success?
- [1:22] Nike, Apple, Patagonia
- [2:44] A brand needs to be more than the logo, but there is a limit to the number of tools you need
- [3:05] Clients
- [4:15] Iconography
- [7:11] Designer
- [8:41] Marketing
- [9:22] Tide
- [11:00] Rocket Scientist
- [13:20] The verbal components of a brand are just as important as the visual ones, but admittedly harder to tackle
- [14:53] Tagline
- [19:00] Social Media
- [19:58] Tone of Voice
- [22:03] Job Description
- [23:43] The vehicles that work best for your brand should inform which tools you create, but also be flexible to change
- [24:12] Anxiety
- [26:41] Stress
- [28:42] TikTok
- [29:20] As the brand matures, the brand components need to expand and grow, but should not be reinvented each time
- [30:49] Chick-fil-A
- [33:33] Personal Brand
- [39:51] Recap: How do you set your brand up for success?
- [40:57] Are you craving a deeper dive immersion into the topics on our podcast? Shop our Virtual Consultancy
- In-the-Trenches
- [41:43] We have the logo, font and colors you described. Do we have to completely start over now to get it right?
- [42:21] Agency
- [44:59] Budget
- [46:39] Sans Serif Fonts
- [48:30] We have a visual toolkit but have not tackled anything verbal. Where should we start?
- [49:43] Company Culture
- [53:09] Salesperson
- [54:34] Our executions feel like they are falling flat. What gives?
- Marketing Smarts Moments
- [59:49] LEGO, The LEGO Store
- [1:01:47] Darth Vader LEGO
- [1:02:45] LEGO DOTS
- [1:03:18] Home Alone House LEGO
- [1:04:22] Customer Service
- [1:07:01] Revenue Generation
- [1:07:46] Recap: How do you set your brand up for success?
- [1:08:49] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [1:08:54] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [1:09:01] Sign up to view all the ForthRight worksheets & tips for FREE!
- [1:09:07] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.