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Should I Do a Branded Podcast? with Harry Morton, Lower Street: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

This is Episode #110 and we’re talking podcasting with guest Harry Morton, Founder and CEO of Lower Street. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts Episode #110: Should I Do a Branded Podcast? with Harry Morton, Lower Street

Have you ever considered adding a podcast to your business or brand? It’s a form of content that’s booming, with loads of potential and low barriers to entry. But if you start a podcast, you want to do it right – otherwise, you might be setting your team up for disappointment or burnout. To properly podcast, you need to find your valuable POV, keep the focus on top-of-the-funnel awareness, and be prepared to invest resources to promote it. This is a topic that’s super close to home, as we’ve learned a TON through our podcasting journey of over 100 episodes so far. We also wanted you to learn from an expert who runs an entire business focused on launching podcasts for businesses, so we welcomed on Harry Morton. He’s the Founder and CEO of Lower Street, offering next-level podcast production services for ambitious companies. This episode covers everything from podcast analytics to faces for radio. Here’s a small sample of what you will hear in this episode:

  • Should you do a branded podcast?
  • Do you have a point of view that can create valuable ongoing content your target will appreciate?
  • Are you looking for top-of-the-funnel awareness?
  • How do you decide if you have enough content to start a branded podcast?
  • What should your KPIs be?
  • Do you need to build credibility within the business first so your podcast has more credibility?
  • How do you tackle Impostor Syndrome?
  • What should you be prepared to invest in your podcast?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: The Power of the OKR Framework (Objectives & Key Results) with Philipp Schett, Wave Nine
Classics: How to (Re)Build Accountability in the Workplace: Show Notes & Transcript
Classics: How to (Re)Build Accountability in the Workplace
Quick Hits: The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza
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