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The Value of Text Message Marketing with Aaron Weiche, Co-Founder of Leadferno: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

This is Episode #106 and we’re talking text message marketing with guest Aaron Weiche, Co-Founder and CEO of Leadferno. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

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  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts Episode #106: The Value of Text Message Marketing with Aaron Weiche, Co-Founder of Leadferno

Are you using text message marketing for your business? It’s a communication channel that traditionally has been kept to personal chatting between friends and family. But there’s a whole world of possibilities when you think about text messaging from a business sense. Text messaging is the #1 preferred communication channel, doesn’t require immediate responses, allows for proactive but non-invasive reminders and value-adds, and provides for a phenomenal first-mover advantage as a business. We wanted you to hear from the best of the best when it comes to text message marketing, so we welcomed on Aaron Weiche. He’s the Co-Founder and CEO of Leadferno, helping to create delightful conversations at speed for businesses using messaging to close more leads faster. This episode covers everything from texting to response time. Here’s a small sample of what you will hear in this episode:

  • Should we use text message marketing?
  • What demographics are best for text message marketing?
  • How quickly do you need to respond to text messages?
  • What should you do if you tried text message marketing but haven’t seen success?
  • How do I get started with text message marketing?
  • Why should I try text message marketing?
  • How does text message marketing compare to chatbots?
  • What does the first-mover advantage mean for text message marketers?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

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The Power of Your Personal Brand Series: How to Figure Out Your Big Thing: Show Notes & Transcript
The Power of Your Personal Brand Series: How to Figure Out Your Big Thing
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