Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
In this episode of Strategic Counsel by ForthRight Business, we’re continuing our Strategy That Moves Your Business series with our 3rd episode: Go-To-Market Strategy That Wins Business. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Strategic Counsel by ForthRight Business: Strategy That Moves Your Business Series: Go-To-Market Strategy That Wins Business
Today, we’re continuing our Strategy That Moves Your Business series with our 3rd episode: Go-To-Market Strategy That Wins Business. Specifically, how to bring new or existing products or services into existing or new markets and position yourself to win. We see many businesses underestimate the time and effort it takes to successfully execute these go-to-market efforts. Today you’ll learn what’s included in a comprehensive go-to-market strategy – and how to turn it into results for your business. a small sample of what you will hear in this episode:
- Repositioning yourself in a new market
- Building wells before you’re thirsty
- Go-to-market as an ongoing project
- Why nothing is arbitrary
- How to overcome activation paralysis
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Strategy That Moves Your Business Series: Go-To-Market Strategy That Wins Business
- [0:00] Welcome to Strategic Counsel by ForthRight Business
- [0:30] Introduction: Go-to-market strategy (GTM Strategy) for new and existing products
- [2:23] Common mistake: Assuming go-to-market process is only for new products
- [4:15] The reactive trap: Why rushing to market backfires
- [6:38] Foundation matters: Rooting go-to-market in your business strategy
- [7:35] The three phases: Foundation, action plan, and activation
- [11:37] Foundation phase: Five key areas you must address
- [14:44] Real-world example: Repositioning yourself in a new market
- [16:04] Assessing relationships: The key to successful market entry
- [18:20] Setting up for success: KPIs (Key Performance Indicators), milestones, and timing
- [20:27] Go-to-market as an ongoing current, not a one-time project
- [22:46] Building wells before you’re thirsty: The relationship imperative
- [25:55] Action plan phase: Using “what must be true” thinking
- [27:48] Example: Tide Free & Gentle entering an established market
- [30:38] Nothing is arbitrary: Why fast-following doesn’t work
- [32:28] The organization piece: Right people in the right seats
- [36:13] Activation phase: Test, learn, and do something
- [38:45] Overcoming activation paralysis: Start small, then scale
- [42:31] Testing and learning: Finding relief in iteration
- [45:13] Sharing the risk: How proper planning protects you
- [48:30] Final recap: Foundation, action plan, activation
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What is Strategic Counsel?
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
Thanks for listening Strategic Counsel. Get in touch here to become more strategic.