Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking challenges facing today’s creative agencies. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: The Challenges Facing Today’s Creative Agencies and What to Do about Them
Being a creative agency is always an adventure. There are so many challenges, but it can be some of the most rewarding work you’ll ever do. What are some of the biggest challenges today’s creative agencies face? The “secret sauce” is gone, clients have gotten wise on how much they should be paying, execution falls flat, and “brand” continues to be hard to explain and internalize. Now, for the really good stuff: what to do about these challenges. We have you covered in this episode. This episode covers everything from agency life to managing clients. Here’s a small sample of what you will hear in this episode:
- What are some challenges facing today’s creative agencies?
- Why is the “secret sauce” gone?
- How much should clients be paying?
- Why does execution fall flat?
- What does “brand” mean?
- Are the days of Mad Men over?
- Why is Wix a game-changer?
- What makes CRYOOH stand out?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- The Challenges Facing Today’s Creative Agencies and What to Do about Them
- [0:00] Welcome to Marketing Smarts
- [0:31] Anne Candido, April Martini
- [0:35] What are some challenges facing today’s creative agencies?
- [2:14] The “secret sauce” is gone and the struggle of what to own now is real
- [2:34] Mad Men
- [5:31] Brand Strategy
- [13:53] Clients have gotten wise on big-ticket items and how much they should be paying
- [15:01] CFO (Chief Financial Officer)
- [18:11] Wix
- [18:29] iPhone
- [20:51] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
- [21:28] The “we can do it all” mentality permeates agencies and the execution falls flat
- [27:08] Org Chart (Organization Chart)
- [32:58] Project Runway
- [33:57] Brand continues to be a “squishy” topic that’s hard to explain and internalize
- [35:38] Interbrand
- [35:52] Podcast
- [37:30] Attrition Rate
- [39:01] Google Ads, Amazon
- Marketing Smarts Moments
- [42:31] CRYOOH
- [45:00] Customer Service
- [45:39] Company Culture
- [46:31] Recap: What are some challenges facing today’s creative agencies?
- [47:23] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [47:29] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [47:34] Sign up to view all the ForthRight worksheets & tips for FREE!
- [47:39] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.