Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
In this episode, we’re talking how to use design to solve business problems with Paul Stonick. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Strategic Counsel!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Strategic Counsel: Classics: The Importance of Using Design to Solve Business Problems with Paul Stonick, KICK Consultancy and Punks & Pinstripes
Too often, design becomes a purely creative exercise. This is a HUGE missed opportunity. When used correctly, design can be a tremendous asset in helping people think differently, flex different tools in their toolkits, and get to unique solutions that wouldn’t otherwise come to fruition. We wanted you to learn from a trusted expert in the worlds of design and business, so we welcomed on Paul Stonick, Founder of KICK Consultancy & Former Vice President of SCADpro – a collaborative design studio connecting current and future art and design professionals with business leaders to solve real-world challenges. He’s also a founding cohort member of Punks & Pinstripes, a private network of transformation executives. This episode covers everything from design thinking to problem solving. Here’s a small sample of what you will hear in this episode:
- How do you use design to solve business problems?
- What is design thinking?
- Is creative a process or an adjective?
- How do you get creativity out of people?
- What were the “aha” moments in Paul’s design journey?
- How do we break down creative barriers?
- What is SCADpro?
- Is Paul a dog or cat person?
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Classics: The Importance of Using Design to Solve Business Problems with Paul Stonick, SCADpro and Punks & Pinstripes
- [0:00] Welcome to Strategic Counsel
- [0:28] Anne Candido, April Martini
- [0:38] How do you use design to solve business problems?
- [1:35] Learn more about Paul on LinkedIn, at SCAD.edu/SCADpro, and at PunksAndPinstripes.com
- [3:42] What is design thinking?
- [7:01] P&G (Procter & Gamble)
- [7:04] Is creative a process or an adjective?
- [8:09] Photoshop, AI (Artificial Intelligence)
- [9:10] How do you get creativity out of people?
- [10:37] The Home Depot
- [11:14] How does design work at SCADpro?
- [12:22] KPIs (Key Performance Indicators)
- [13:35] The Home Depot University
- [14:52] What were the “aha” moments in Paul’s design journey?
- [17:42] What companies do design best?
- [18:02] Apple, Google, Nike, Airbnb, Steve Jobs
- [21:04] What is SCADpro?
- [22:32] Internship
- [25:33] How do we break down creative barriers?
- [30:10] OKR (Objectives and Key Results)
- [32:09] How do you innovate within larger organizations?
- [35:46] Intrapreneur
- [37:00] Adam Grant
- [37:52] How do you change your company design culture?
- [38:40] Mega Bloks
- [40:01] What final thoughts does Paul have?
- [40:30] DavidYurmin.com
- [41:02] NASA (National Aeronautics and Space Administration), Uber, Delta
- [41:42] Gen Z (Generation Z)
- [42:30] John Lennon
- [43:49] This Might Get Me Fired by Gregory Larkin
- [44:43] Is Paul a dog or cat person?
- [45:41] Learn more about Paul on LinkedIn, at SCAD.edu/SCADpro, and at PunksAndPinstripes.com
- [46:04] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [46:14] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [46:18] Sign up to view all the ForthRight worksheets & tips for FREE!
- [46:24] Shop our Virtual Consultancy
What is Strategic Counsel?
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
Thanks for listening Strategic Counsel. Get in touch here to become more strategic.