Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
In this episode of Strategic Counsel by ForthRight Business, we’re talking PR (Public Relations) for startups with Amy Jackson. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!
- Episode Summary & Player
- Show Notes
- Strategic Counsel Summary
- Transcript
Strategic Counsel: The Power of PR to Boost a Startup with Amy Jackson, TaleSplash
PR (Public Relations) has the power to drive awareness, reputation, and credibility for your startup. How do you make it all work? In this episode, we cover it all – from hiring a PR firm, to gaining traction, to leveraging influencers. We wanted you to learn from a thought leader in the world of PR, so we welcomed on Amy Jackson. She’s the Founder & CEO of TaleSplash, who builds PR programs for founders & innovative brands by engineering a strategy that actually works. Here’s a small sample of what you will hear in this episode:
- Why is PR so powerful for startups?
- What are the most compelling business proof points to share?
- What’s the benefit of working with an PR agency?
- What are the best ways to dip your toe in PR if going without an agency?
- What role does influencer marketing play in PR strategy?
- How do you introduce a client to PR?
- What’s the most important thing to consider if you DIY your own PR?
And as always, if you need help in building your Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- The Power of PR to Boost a Startup with Amy Jackson, TaleSplash
- [0:29] Welcome to Strategic Counsel by ForthRight Business
- [2:50] If you want to kick off a PR program, check out TaleSplash.com and follow on Instagram and LinkedIn
- [5:09] Why is PR so powerful for startups?
- [6:55] How to tackle features for you or your company?
- [12:47] What’s the most important thing to consider if you DIY your own PR?
- [15:25] What are the business proof points that we can share?
- [18:15] Why not get the built-in SEO juice (Search Engine Optimization) of a national publication, right?
- [21:55] When do you actually need to do a press release?
- [26:10] How do you introduce a client to PR?
- [28:43] Tactics for speaker submissions at South by Southwest (SXSW)
- [31:52] What’s the benefit of working with an PR agency?
- [33:18] Why can’t I just do the advertising piece?
- [34:35] What are the benefits of a well-written feature?
- [36:27] What is TaleSplash’s mindset as a PR agency?
- [39:46] What are the best ways to dip your toe in PR if going without an agency?
- [42:32] What role does influencer marketing play in PR strategy?
- [48:53] Is there any additional advice that you would give people in order to be as successful as possible? Or any additional watch-outs of where you’ve seen it go bad very quickly?
- Quick-Fire Questions
- [50:17] What does Amy want for Christmas if she could have anything?
- [50:40] What’s her favorite meal?
- [50:45] What’s her guilty pleasure?
- [51:37] If you want to kick off a PR program, check out TaleSplash.com and follow on Instagram and LinkedIn
- [52:03] Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [52:06] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
What is Strategic Counsel?
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
Thanks for listening Strategic Counsel. Get in touch here to become more strategic.