ForthRight Women. ForthRight Business
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WORK WE LOVED

From solopreneurs to multi-million dollar corporations, our clients are as diverse as the work we do. Here’s a look at some of the ways we’ve built savvier marketers.

ForthRight Coaching

“I cannot say enough about ForthRight People. They take the time to get to know you on a personal level—then they dive deep into how to best set you up for success. After every meeting, I left the conversation with a new way to look at and navigate the world around me. Their approach is honest but fair and very enlightening. It feels really good to work with people who are genuinely invested in my growth and development.”

— Remi W.

“April is a phenomenal mentor, coach, and friend. No matter what is going on with my company and team, I leave our conversations feeling more confident, energized, and above all, with clear action items that help me navigate my immediate and long-term path. I feel incredibly fortunate to have her in my life and look forward to growing alongside her guidance in the coming months and years. Do yourself an enormous favor and work with her!”

— Elizabeth L.

Huseman Group

BRAND DEVELOPMENT

MARKETING & COMMUNICATIONS STRATEGY

The Challenge:

Huseman Group is a family of businesses that has traditionally operated independently in the built industry. But in order to realize their collective growth goals, they needed a compelling and united presence by which to scale.

The Solution:

A comprehensive brand strategy exercise took the essence of what has historically been valued about Huseman Group and then elevated and expressed it in a cohesive and compelling format. This was fueled with the creation of the Brand Foundation (Brand Story, Brand Character, Tone-of-Voice, Message Tracks, Creative Toolkit) as well as an Internal Brand (Mission, Vision, Values) at the Huseman Group level and for each businesses under the umbrella. This was deployed to employees in a way that could be internalized and shared both verbally and through marketing and sales tools.

The Impact:

Internal productivity has gone through the roof (pun intended), as teams now have a Brand Foundation they can relate and speak to. Their presence has become more tangible and attractive as their narrative has become clearer and more focused. They feel ready to scale and grow with their brand-led business strategy.

LYP

BRAND DEVELOPMENT

MARKETING & COMMUNICATIONS STRATEGY

CAMPAIGNS & EXECUTIONS

The Challenge:

LYP (Love Your Patient), a Health Management company, had a unique opportunity to rebuild their culture with intention while solving a substantial recruitment and retention problem.

The Solution:

To solidify an Internal Brand (Mission, Vision, Values) which manifests a culture that attracts and retains the right talent. This included identifying key target audiences along with a brand-informed recruitment strategy that compelled them to apply. This translated into a socially fueled recruitment campaign.

The Impact:

Pulling in quality talent that is aligned with the Internal Brand has resulted in a 50% reduction in attrition and the ability to scale to larger clients. Check out the full case study here.

The Health Collaborative

BRAND DEVELOPMENT

MARKETING & COMMUNICATIONS STRATEGY

The Challenge:

The Health Collaborative, a non-profit, required a brand lift to accommodate changes in their organization and purpose. Their goal was to elevate their relevance and value amongst their members and partner organizations.

The Solution:

We took a collaborative approach under our “coach-train-do” model to address their brand development needs. In partnership with their team, we developed the Internal Brand (Mission, Vision, Values) as well as the Brand Foundation (Brand Story, Brand Character, Tone-of-Voice, and Message Tracks). This proceeded into execution where we coached on website development. This approach allowed us to meet them where they were in terms of budget and resources while still achieving high-quality deliverables.

The Impact:

The organization is embracing the evolved Internal Brand and Brand Foundation and is rolling it out into additional efforts driving even more value amongst their members and partner organizations.

Leticia Latino

Personal Brand Development

The Challenge:

Wearing many hats both personally and professionally meant an overall lack of Personal Brand clarity. This created siloed efforts, which were impeding her ability to create scaled awareness.

The Solution:

We created a personal brand identity that united all of her efforts into the marketable and ownable brand which is Leticia Latino. Then we translated this new Personal Brand into marketing assets, including a mood board, logo, colors, typography, secondary design elements and iconography, photography, brand story and tone-of-voice principles, all wrapped up into a Branding Toolkit.

THE IMPACT:

A strong, consistent brand presence to support a refreshed website that is getting noticed and helping her build credibility and reputation.

Bethany School

BRAND DEVELOPMENT

MARKETING & COMMUNICATIONS STRATEGY

CAMPAIGNS & EXECUTIONS

The Challenge:

Bethany School has long been recognized as a “hidden gem.” Unfortunately, this lack of awareness has resulted in declining admission and student retention. They wanted a refreshed brand identity to renew their recruitment and marketing efforts.

The Solution:

A competitive audit coupled with insights gathered during in-depth interviews helped define a unique place for Bethany to play. We translated this into a brand story, communications strategy, and visual and verbal toolkit, which become the basis for refreshed marketing materials including a prospective-parent newsletter, billboard, internal and external content, social posts, and other collateral used for campus events like open houses. Finally, we launched a brand new website, which focuses on appealing to prospective students.

The Impact:

The highest number of prospective students in recent history.

Rising Star Casino

Marketing & Communications Strategy

CAMPAIGNS & EXECUTIONS

The Challenge:

Though their Christmas Casino event is a long-standing tradition, attendance (especially with COVID) had been stagnant. They wanted to launch an outreach effort to showcase the magic of the experience, enticing old friends and totally new ones to come see.

The Work:

A comprehensive marketing campaign inclusive of a PR and influencer campaign revealed the experience through fresh eyes. Video and Facebook Live content complemented this through Rising Star’s own channels. Finally, community outreach played a key role in generating local interest.

The Impact:

Best attendance in the history of Christmas Casino. In addition, an improved community reputation has expanded their casino-goer consumer base.