PERSONAL BRAND DEVELOPMENT

We could go on and on about the importance of personal branding, but we’ll keep it brief. The bottom line: In order for your business to reach its full potential, you need to know who you are, how you are different, and why people should want you. The answers to those questions inform your brand identity, and your brand identity is how you develop meaningful connections with your consumers and stand out in today’s dynamic world.

As a solopreneur, you are more than the face of your business. You are your business. That’s why it’s so important to cultivate an authentic, ownable Personal Brand that will resonate with your consumers and motivate them to buy what you’re selling: You!

We Help
Our Clients

Define their Personal Brand
Develop a brand identity
Learn to implement their new branding toolkit or execute it for them

What’s a branding toolkit?

For each of our clients, we develop a comprehensive branding toolkit they can use to maintain consistency and authenticity in how their brand looks, sounds, and feels. The toolkit includes:

logo
brand colors
typography
secondary elements
icons
photography
brand story
tone-of-voice principles

Leticia Latino

We partnered with Leticia Latino to create a Personal Brand that united this CEO and author’s efforts into an ownable and marketable toolkit.

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Helpful Tools To Get Started Now

4 Personal Brand Truths Every Leader Should Know

Podcast + Worksheet | Jul 12, 2022

Most successes and failures in business can be tied back to a leader’s ability to be aware of and manage their personal brand. Characteristics like empathy, ingenuity, and thoughtfulness are critical to bond people. If you have these as a leader, you are probably doing better than most, especially in the midst of a pandemic, […]

Listen On Marketing Smarts

Taking a Step Back: What is a Personal Brand? (And why should I care?)

Post | Jul 12, 2022

Over the course of the last couple of weeks and through various conversations and things I have been reading, I realized that it might be wise to take a step back on this whole personal brand conversation from the perspective of convincing people it is important to define what it actually is. And perhaps equally […]

Read On Our Blog

Personal Brand Characteristics that Hold Back Aspiring Female Leaders