Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking how to become a better problem solver. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: 4 Ways to Become a Better Problem Solver
Problem solving is a skill we need in all aspects of business and life. The better we get at it, the quicker and more efficient we become – leading to the results we want. Become a better problem solver by investigating possible solutions with a time limit, analyzing the options against the goals, enlisting the help of the RIGHT others, and testing-and-learning to optimize the solution. Let’s solve some problems. This episode covers everything from problem solving to goal setting. Here’s a small sample of what you will hear in this episode:
- How do you become a better problem solver?
- What does procrastination have to do with problem solving?
- Why should you put a time limit on your possible solutions?
- How do you analyze the options against the goals?
- Who are the right people to help you?
- What are insecure overachievers?
- How do you test-and-learn?
- What did The Filson do masterfully?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Ways to Become a Better Problem Solver
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:42] How do you become a better problem solver?
- [0:53] “4 Ways to Get over the Procrastination Hump“
- [1:22] Engineers
- [1:35] Investigate possible solutions with a time limit
- [2:41] Google
- [7:18] Analyze the options against the goals
- [8:37] Revenue, Funnel, Word-of-Mouth Marketing (WOM)
- [10:14] “4 Ways to Create Sales Funnels That Convert with Alisha Conlin-Hurd, Persuasion Experience“
- [11:13] P&G (Procter & Gamble)
- [11:42] PR (Public Relations)
- [13:40] Personal Brand
- [14:31] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
- [15:14] Enlist the help of the RIGHT others
- [20:14] Insecure Overachievers, Anxiety
- [24:36] PTSD (Post-Traumatic Stress Disorder)
- [26:01] Test-and-learn to optimize the solution
- Marketing Smarts Moments
- [34:14] The Filson
- [35:28] Customer Service
- [37:06] Coors Light
- [37:57] The Banks Cincinnati
- [39:34] Recap: How do you become a better problem solver?
- [40:28] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [40:34] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [40:46] Sign up to view all the ForthRight worksheets & tips for FREE!
- [40:53] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.