Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking how to go about successful succession planning with Nick Bour. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: 4 Tips for Successful Succession Planning with Nick Bour, Inspire Wealth
Have you thought about how you’re going to approach the later years of your career? It’s an area so many of us don’t have a roadmap for. Successful succession planning means defining the legacy you want to leave, firming up your business and brand to operate independently, putting your talent in a position to grow and prosper, and planning your exit strategy. We’re of course NOT financial advisors, so we welcomed on Nick Bour. He’s the Founder and CEO of Inspire Wealth, a financial company providing wealth building and retirement planning services to residents of Michigan, Ohio, and Massachusetts. This episode covers everything from financial insight to your legacy. Here’s a small sample of what you will hear in this episode:
- How do you go about successful succession planning?
- What defines your legacy?
- How do you firm up your business and brand to operate independently?
- What’s Ray Dalio’s approach to succession planning?
- How do you put your talent in a position to grow and prosper?
- What does Chick-fil-A get right?
- How do you plan your exit strategy?
- What does talent acquisition have to do with succession planning?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Tips for Successful Succession Planning with Nick Bour, Inspire Wealth
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:34] How do you go about successful succession planning?
- [1:41] Learn more about Nick at InspireYourRetirement.com and on YouTube @InspireWealthMi
- [1:54] “Ep #44 – Interview with April Martini, Co-Founder of Forthright People“
- [2:41] Define the legacy you want to leave
- [8:29] CEO (Chief Executive Officer), Podcast
- [9:58] Firm up your business and brand to operate independently
- [16:31] Talent Acquisition
- [18:28] Ray Dalio
- [19:02] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
- [19:42] Put your talent in a position to grow and prosper
- [26:04] P&L (Profit & Loss Statement)
- [27:47] P&G (Procter & Gamble)
- [28:50] Chick-fil-A
- [30:12] Plan your exit strategy
- [39:32] Stock Price
- [43:22] Gen X (Generation X)
- Marketing Smarts Moments
- [45:55] Learn more about Nick at InspireYourRetirement.com and on YouTube @InspireWealthMi
- [48:42] Recap: How do you go about successful succession planning?
- [49:33] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [49:38] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [49:45] Sign up to view all the ForthRight worksheets & tips for FREE!
- [49:56] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.