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How to Build Demand with B2B Marketing with Deanna Shimota, GrowthMode Marketing: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking how to build demand with B2B marketing with Deanna Shimota. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts: How to Build Demand with B2B Marketing with Deanna Shimota, GrowthMode Marketing

B2B marketing is a great way to attract business – and a great way to waste money, if you’re not careful. This works in your favor when you continue to focus on demand generation. But it’s easier said than done. So how do you increase demand for your products or services through B2B marketing tactics? We wanted you to learn from a true pro in the space, so we welcomed on Deanna Shimota, CEO of GrowthMode Marketing. They’re a demand generation agency focused on driving long-term growth. This episode covers everything from B2B marketing to demand generation. Here’s a small sample of what you will hear in this episode:

  • How do you build demand with B2B marketing?
  • What’s the difference between demand gen and lead gen?
  • How do you build your credibility as a B2B brand?
  • Is demand gen shifting to more digital?
  • How much time should you spend building relationships with your clients?
  • What’s Deanna’s favorite way to unwind?
  • How do you change your mindset from lead gen to demand gen?
  • What triathlon event would Deanna train for?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

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