The REVISED Realities of Success

What is “success”? This is a question we spend a lot of time pondering. It shapes the decisions we make even as young children as our inquisition into our progress of growing-up is constantly being graded, evaluated, and judged. And as we grow older, the inquisition continues and the grading, evaluating and judging grows in […]

4 Reasons to Start with a Brand Story

A Brand Story is a powerful tool when created and utilized properly – it is a key differentiator to any business’ success. But unfortunately too many companies phone it in when it comes to their brand story or even worse…decide not to create one entirely. And at some point, it catches up to them in […]

4 Ways to Generate Word-Of-Mouth (WOM) Marketing

Word-of-mouth (WOM) is the most coveted yet elusive channels of marketing for many. It is generated by a consumer who loves your brand so much they openly and frequently recommend you and talk about you to others. You can’t buy your way into these authentic testimonials. You must earn them. For this episode, we invited […]

Being a Woman in Business: Everything We Wish Someone Would Have Told Us

Our ultimate goal in doing this episode is to shine a light on the realities of being a woman in business, so that women can approach their careers and lives with their eyes wide open. Many of these realities are highly controversial, so they are rarely talked about…especially within the walls of a company. Which […]

4 Guidelines for Effective Cause and Purpose-Based Marketing

Whether it is to cater to millennials, participate in socio-cultural based conversations, or show support in times of need, it seems like every brand has jumped into cause or purpose-based marketing. Which begs the question…am I missing out if I don’t? The truth is that “doing good” is definitely one way to differentiate and give […]

4 Roles Your Business Coach Should Play

A career coach can be one of your most valuable assets. An unbiased resource who has nothing at stake except your personal growth and success, a career coach can help you see blind-spots and give you tools and practices that people closer to you may not. In this episode, we examine the “4 Key Roles […]

Vigilant Leadership: The Art of Leading from Afar

“Leading from afar” has become a hot topic due to remote working environments. But even before our current situation mandated it, we have found that the very best type of leaders have the ability to do so from afar. This means giving their teams space and autonomy to do things their own way. And the […]

Vigilant Leadership During COVID

Recently, we launched a podcast episode on Vigilant Leadership, which is our term for the art of leading from afar. In short, we have found that leaders who give their teams some space and autonomy to do things their own way end up with higher performers and better results than those that micromanage. The Vigilant […]

4 Attributes of Content that Drives ROI

There is a mantra in the marketing and branding world that “Content is king”. And this couldn’t be more true. From digital to more traditional written and programmatic ]to OTT (over-the-top), we are now surrounded by content. And the reason it is king? It is the ultimate differentiator for a business and a brand. Not […]

4 Reasons You Must Focus on Your Brand to Build a Successful Business

Focusing on your brand in order to build or maintain a successful business is more important now than ever. And we have unfortunately seen too many companies short change their brand given current business climates. So many excuses exist out there: 1) You will worry about brand later. 2) Brand is only for products. 3) […]