4 Guidelines for Effective Cause and Purpose-Based Marketing

Whether it is to cater to millennials, participate in socio-cultural based conversations, or show support in times of need, it seems like every brand has jumped into cause or purpose-based marketing. Which begs the question…am I missing out if I don’t? The truth is that “doing good” is definitely one way to differentiate and give people a reason to choose you, but it can also be detrimental to your brand and business if certain rules aren’t followed. In this episode, we go into detail about these rules with lots of examples of brands who have done it well and some who have not done it so well.