Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this episode of Strategic Counsel by ForthRight Business, we revisit our conversation with Sue Frech about how to generate word-of-mouth (WOM) marketing. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Strategic Counsel Summary
• Transcript

Strategic Counsel: Classics: 4 Ways to Generate Word-Of-Mouth (WOM) Marketing

Word-of-mouth marketing (WOM) is the most coveted – yet elusive – marketing channel for many. It is generated by a consumer who loves your brand SO MUCH, they openly and frequently recommend you and talk about you to others. You can’t buy your way into these authentic testimonials – you must earn them. For this episode, we invited Sue Frech, Co-Founder & Former CEO of Vesta (acquired by TINT), a digital community platform company, to discuss ways to generate WOM marketing. This episode covers everything from WOM marketing to testimonials. Here’s a small sample of what you will hear in this episode:

• How do you generate word-of-mouth (WOM) marketing?
• What are Sue’s examples of compelling products?
• How do you exceed expectations with your product or service?
• What are Sue’s thoughts on promos & deals?
• How do you leverage influencers?
• What are the best ways to use PR?
• How effective are PR stunts at creating results?
• Why should you build a digital community instead of a Facebook group?

And as always, if you need help in building your Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Classics: 4 Ways to Generate Word-Of-Mouth (WOM) Marketing
  • [0:32] Welcome to Strategic Counsel: Classics
  • [0:39] How do you generate word-of-mouth (WOM) marketing?
  • [0:45] Learn more about Sue on LinkedIn and at TINTup.com
  • [2:54] How do you offer something people will be compelled to talk about?
  • [7:25] What are Sue’s examples of compelling products?
  • [9:58] How do you exceed expectations with your product or service?
  • [14:34] What are some memorable experiences Sue has had?
  • [16:15] How do you make sure your product or service is valuable?
  • [18:16] What are Sue’s thoughts on promos & deals?
  • [19:48] How do you leverage influencers?
  • [26:25] What does Sue think about influencers?
  • [29:28] How do you invest in a digital community platform?
  • [33:05] How do online communities work?
  • [35:18] How do you focus on PR (Public Relations)?
  • [40:28] What are the best ways to use PR?
  • In-the-Trenches
  • [43:48] What kind of ROI (Return on Investment) should you expect with WOM marketing?
  • [49:04] How effective are PR stunts at creating results?
  • [52:22] Why should you build a digital community instead of a Facebook group?
  • [54:32] How do you find influencers?
  • [57:45] How do you pay your community back?
  • [1:01:52] How do you know if your brand is ready for an online community?
  • Strategic Counsel Shoutouts
  • [1:06:01] What’s the story of Vesta?
  • [1:09:40] Learn more about Sue on LinkedIn and at TINTup.com
  • [1:10:04] What is her background?
  • [1:13:44] Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [1:13:46] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic. 

Transcript