Quick Hits: Leading through Uncertainty with Gwen Hammes, Cro Metrics
Just when you think you’re settling into the new normal, something else changes on a macro scale. That’s the reality we’re living in. When you’re faced with so much uncertainty, leadership becomes even more important than usual. In this Quick Hit, you’ll hear from Gwen Hammes, Co-CEO of Cro Metrics. They’re the #1 experiment-led growth […]
The First AI-Powered Advertising Agency with Dave Metcalf, Steve Metcalf, and Jimmy Smith, Ad Legends
Today, we are going to do something a bit different. We’re doing an exposé of an intriguing new business that is for sure going to flip the creative & advertising world. What if instead of using ChatGPT for creative campaign ideas, you could source an AI resource full of marketing, advertising, and creative experts? It’s […]
Quick Hits: Avoiding Digital Ad Fraud That Kills Your ROAS with Rich Kahn, Anura
Bots are everywhere. Yes, there are reasons to be worried. Fortunately, there are some good agents out there cracking down on the bad guys – and bringing back our confidence in media spending. In this Quick Hit, you’ll hear from Rich Kahn, Co-Founder & CEO of Anura. They eliminate invalid traffic in real time – […]
Leveraging LinkedIn the Right Way to Grow Your Business with Gabe Lullo, Alleyoop
Are you making the most of LinkedIn? We’re all on it, but the vast majority of us are missing out on its true potential to qualify leads, build pipelines, and connect social data directly to revenue. Cold outreach on LinkedIn has many pitfalls, but if you’re smart about it, it can be an unbelievable way […]
The Power of the OKR Framework (Objectives & Key Results) with Philipp Schett, Wave Nine
We’re always talking about how to create strategic plans and then execute them with intention for immediate action and measurement. As we like to do on this show, we bring forth many different approaches and ways of thinking, because we know not every tool is a one-size-fits-all. Today, that focus is on the OKR framework […]
Classics: 4 Questions to Help you Refresh Your Personal Brand
New Year, New You! We all know the flood of trends, and usually tricks, to overhaul our lives that come with a new year. Resolutions tend to fail because people look for a quick fix and try unsustainable methods to make big changes in a short amount of time. The way to make sure your […]
Quick Hits: How to (Re)Build Accountability in the Workplace
Every time we turn around lately, we’re having discussions about accountability – with our clients, in our coaching sessions, and now on this podcast! A lack of accountability can be one of the biggest downfalls of an organization – it erodes trust and culture, causes even top performers to suffer, and leads to an overall […]
Classics: 4 Ways to Lead at Any Level: Show Notes & Transcript
In this Classics episode of Strategic Counsel by ForthRight Business, we outline 4 ways you can lead at any level.
Classics: 4 Personal Brand Truths Every Leader Should Know
Most successes and failures in business can be tied back to a leader’s ability to be aware of and manage their personal brand. Characteristics like empathy, ingenuity, and thoughtfulness are critical to bond people. If you have these as a leader, you are probably doing better than most. Now more than ever, it is critical […]
Quick Hits: Becoming a Credible Spokesperson for Your Business with Peter Murphy Lewis, Strategic Pete
Traditionally, being a spokesperson meant you were the person fronted for interviews with media. This is still the case, but the definition has broadened as the media channels have broadened. How do you become a credible voice for your business when communicating across channels? In this Quick Hit, you’ll hear Peter Murphy Lewis, the Founder […]