Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we continue our Creative Series with Jimmy Smith, Chairman, CEO, and Chief Creative Officer of Amusement Park Entertainment. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Marketing Smarts: Creative Series: Jimmy Smith, Amusement Park Entertainment

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our second special guest is Jimmy Smith, Chairman, CEO, and Chief Creative Officer of Amusement Park Entertainment, and the Author of The Truth graphic novel. He’s one of the advertising industry’s most celebrated creatives and has created award-winning work for brands including Nike and Gatorade. Hear how to research and learn from legends, what’s working and not working in the experiential space, how to view a brand bible, how to embrace big thinking, and his favorite celebrities he’s worked with. This episode covers everything from NBA players to the iPhone. Here’s a small sample of what you will hear in this episode:

• What trends are happening in the experiential marketing space?
• How should agencies approach new technology?
• Why is there a lack of big thinking in the creative space?
• How do you stay away from one-hit wonders?
• Why is Thriller still iconic?
• How do you build an experiential campaign?
• Why is George Lucas a genius?
• Quick-Fire: What’s a food Jimmy could eat every day?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Creative Series: Jimmy Smith, Amusement Park Entertainment
  • [0:39] Welcome to Marketing Smarts
  • [0:41] Anne Candido, April Martini
  • [1:05] Connect with Jimmy on LinkedIn and check out his graphic novel, The Truth
  • [2:41] What is his background?
  • [4:41] Nike, National Museum of African American History and Culture, iPhone, Steve Jobs
  • [9:20] What trends are happening in the experiential marketing space?
  • [11:16] Machine Learning (ML)
  • [11:39] How should agencies approach new technology?
  • [12:20] Thriller by Michael Jackson
  • [12:47] Heaven Sent
  • [13:25] Nike Freestyle
  • [14:52] How do you stay away from one-hit wonders?
  • [16:35] GEICO
  • [18:48] P&G (Procter & Gamble)
  • [20:11] How do agencies get brands out of their own heads?
  • [23:26] “Bigger Than Us” by Damian Lillard aka Dame D.O.L.L.A. for JBL
  • [26:54] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
  • [28:04] How do you build an experiential campaign?
  • [30:31] New Coke
  • [31:21] Star Wars, The Mandalorian
  • [33:47] Why is there a lack of big thinking in the creative space?
  • [37:14] 20th Century Fox
  • [39:22] How do you get creatives to buy into your idea?
  • [40:19] JBL
  • [42:54] G by Gatorade
  • [46:03] How do you integrate celebrities or purpose into ad campaigns?
  • [51:16] Motorola, Shaq
  • [52:52] Taylor Swift
  • [53:42] Bootsy Collins
  • Quick-Fire Questions
  • [56:12] Who is Jimmy’s favorite celebrity he’s worked with?
  • [59:05] What’s his favorite hobby outside of work?
  • [59:41] What’s a food he could eat every day?
  • [1:00:16] Connect with Jimmy on LinkedIn and check out his graphic novel, The Truth
  • [1:02:04] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [1:02:09] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
  • [1:02:14] Sign up to view all the ForthRight worksheets & tips for FREE!
  • [1:02:23] Shop our Virtual Consultancy

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript