Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we wrap up our Creative Series interviews with Fred Richards. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
Episode Summary & Player
Show Notes
Marketing Smarts Summary
Transcript
Marketing Smarts: Creative Series: Fred Richards, The Hive Principle
In this episode, we wrap up the interviews for our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 10th special guest is Fred Richards, Founder of The Hive Principle. He has over 30 years of experience in the branding industry, and has led creative work for some of the biggest brands in the world. Hear why it’s hard to differentiate agencies these days, why there’s a lack of trust, when to say no to potential clients, why he doesn’t like design awards, and how we can fix our industry. This episode covers everything from branding to awards. Here’s a small sample of what you will hear in this episode:
How have creative agencies changed over the years?
Why are clients confused?
Where does creativity come from?
Why is there a short-term mentality in branding?
Where does Fred see hope in the creative industry?
Why are agencies fragmented?
What’s wrong with a lot of pitches?
Quick-Fire: If Fred could sit down for dinner 3 people, who would they be?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
Creative Series: Fred Richards, The Hive Principle
[31:43] Why don’t agencies suffer as much as it seems?
[33:13] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
[33:42] Why do people think they don’t need a brand?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.
