Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking how to lead at any level. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Marketing Smarts: 4 Ways to Lead at Any Level

The fundamentals of leadership remain the same, no matter your level. Lead at any level by believing you’re a leader, having a POV, having followers, and testing-and-learning your leadership practice. There are also some characteristics that can sometimes get in the way of us being the leaders we were meant to be. Find out what they are, and what to do about them. This episode covers everything from leadership to believing in yourself. Here’s a small sample of what you will hear in this episode:

• How do you lead at any level?
• Why do you need a POV?
• How do you believe you are a leader?
• What insight does Adam Grant share on leadership?
• How do you test-and-learn your leadership practice?
• Why do you need followers?
• What is a Scarcity Mindset?
• How is Prezi evolving with the times?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• 4 Ways to Lead at Any Level
  • [0:00] Welcome to Marketing Smarts
  • [0:30] Anne Candido, April Martini
  • [0:34] How do you lead at any level?
  • [1:21] You need to believe you are a leader
  • [7:22] You need to have a POV (Point of View)
  • [11:29] Adam Grant, Adam Grant Podcasts, Originals by Adam Grant
  • [15:48] Wendy’s “Where’s the Beef?“, Arby’s “We Have The Meats“
  • [16:01] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
  • [16:47] You need to have followers
  • [17:02] P&G (Procter & Gamble)
  • [24:46] Test-and-learn your leadership practice
  • [29:06] Speaking
  • [30:18] Scarcity Mindset
  • [30:48] Feedback
  • [35:15] Personal Brand
  • [36:33] ForthRight People, ForthRight Women
  • Marketing Smarts Moments
  • [39:01] Prezi
  • [39:35] Zoom
  • [40:24] Brainstorming
  • [43:01] Recap: How do you lead at any level?
  • [43:44] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [43:47] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
  • [43:55] Sign up to view all the ForthRight worksheets & tips for FREE!
  • [44:01] Shop our Virtual Consultancy

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript