4 Tips for Utilizing Brand to Differentiate in a Crowded Space

In this episode, we discuss brand as a key means for differentiation in a crowded category. Brand is THE starting place for any company to build the right emotionally-led foundation to connect with consumers. And it is those emotional connections that when built authentically, drive consumers to choose you more often, indefinitely. Joining us for this episode is Andy Snyder, Brand Manager at Rhinegeist Brewery, to speak to the use of brand in arguably one of the most crowded categories today, craft beer.