Leveraging Your Community to Build Your Brand

On this episode, we welcome Mike Brown, Founder and CEO of Rebel Mettle Brewery, one of our favorite Cincinnati spots. We talk a lot about how crucial the three brand questions are: Who am I? How am I different? Why would you want me? Getting this right from the beginning is important to allow your community to know who you are. Mike talks about how their success is as much about creating community within Rebel Mettle as much as it is about integrating into the Cincy community. These and many more lessons are shared that will be of value to any business.