Quick Hits: 4 Components of a Results-Driven Brief

A brief needs to serve the team working on a project. It needs to lay a meaningful foundation and be a continued point of reference that also leads to results at the end of the process. Anne and April have both been on the receiving end of some pretty bad briefs in their time, so we thought why not take a moment to process their experiences and channel those memories into meaningful results? In this Quick Hit, you’ll hear one of our “In-the-Trenches” scenarios with real-world examples. Make sure to listen to the full episode here to get the 4 components of results-driven briefs.