Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking how to find your inner circle. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: 4 Tips for Finding Your Inner Circle
You can’t achieve your goals – in work or life – without the support from others. Your inner circle makes a world of difference. Finding your inner circle comes down to coming up with criteria, creating a plan that breaks down how you’ll build your circle, deciding how you’ll continue to cultivate the inner circle you’ve built, and looking for ways to proactively support your inner circle. Follow these steps and you’ll have an amazing support system to help you achieve your dreams. This episode covers everything from creating a plan to leveraging your support system. Here’s a small sample of what you will hear in this episode:
- How do you find your inner circle?
- Why should you create a plan?
- How do you come up with criteria for your inner circle?
- Why should you look for ways to proactively support your inner circle?
- How do you cultivate the inner circle you have built?
- What does PR have in common with finding your inner circle?
- Are pitches useful on LinkedIn?
- What does North by Hotel Covington get right?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Tips for Finding Your Inner Circle
- [0:00] Welcome to Marketing Smarts
- [0:31] Anne Candido, April Martini
- [0:41] How do you find your inner circle?
- [2:08] Decide you’re going to focus on building your inner circle and come up with criteria
- [10:56] Create a plan that breaks down how you’ll build your circle
- [18:10] PR (Public Relations)
- [18:39] Word-of-Mouth Marketing (WOM)
- [21:26] Networking
- [22:06] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
- [22:45] Decide how you’ll continue to cultivate the inner circle you have built
- [26:58] Podcast
- [30:02] Look for ways to proactively support your inner circle
- [36:24] LinkedIn
- Marketing Smarts Moments
- [37:32] North by Hotel Covington
- [40:08] Data
- [41:19] Recap: How do you find your inner circle?
- [42:34] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [42:42] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [42:46] Sign up to view all the ForthRight worksheets & tips for FREE!
- [42:52] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.