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4 Tips for Using Digital Marketing with Ben Lund, Rise Marketing Group: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking digital marketing with guest Ben Lund, Founder of Rise Marketing Group. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

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  • Show Notes
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  • Transcript

Marketing Smarts: 4 Tips for Using Digital Marketing with Ben Lund, Rise Marketing Group

So often, people shy away from digital marketing efforts. They’re scared they may do it wrong, or don’t understand it at all. But digital marketing can be used to your advantage! This comes down to embracing machine learning and automation, using automation to make the digital space more manageable, keeping brand at the forefront of digital marketing, and testing and learning frequently. We wanted you to learn from another expert who truly knows digital marketing inside and out, so we welcomed on Ben Lund. He’s the Founder of Rise Marketing Group, a performance advertising agency who tailors curated programs to drive growth. This episode covers everything from marketing automation to marketing your brand. Here’s a small sample of what you will hear in this episode:

  • How do you use digital marketing to your advantage?
  • Are machine learning and automation worth trying?
  • How do you see success on online advertising platforms?
  • Why will automation give you a leg up in the digital space?
  • What do brands have to do with digital marketing?
  • How often should you be testing and learning?
  • What should your KPIs look like?
  • Is AI here to stay?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: The First AI-Powered Advertising Agency with Dave Metcalf, Steve Metcalf, and Jimmy Smith, Ad Legends
How to Achieve Our Big Things without Teetering on the Edge of Burnout with Dr. Rebecca Hubbard: Show Notes & Transcript
How to Achieve Our Big Things without Teetering on the Edge of Burnout with Dr. Rebecca Hubbard
Quick Hits: How Marketing & Branding Boosts PE-Backed Firms with Marc Rust, Consequently Creative
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