Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking how to better practice empathy in the workplace with Rob Volpe. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: 4 Ways to Better Practice Empathy in the Workplace with Rob Volpe, Ignite 360
Empathy is one of those behaviors that can make or break your relationships. How do you make sure you’re practicing empathy in the workplace? It starts with getting over the judgment, understanding and appreciating other people’s motivators, seeking to find common ground, and asking good questions. We wanted you to learn from one of the brightest minds studying empathy, so we welcomed on Rob Volpe. Rob is the CEO of Ignite 360, an insights and strategy firm, and is the award-winning author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. This episode covers everything from practicing empathy to asking questions. Here’s a small sample of what you will hear in this episode:
- How do you better practice empathy in the workplace?
- What’s a curious breath?
- How did Samsung change cell phones?
- What’s your favorite flavor of ice cream?
- How do you avoid leading questions?
- Why should you consider other people’s motivators?
- How do you get over the judgment?
- What does wine have to do with finding common ground?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Ways to Better Practice Empathy in the Workplace with Rob Volpe, Ignite 360
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:34] How do you better practice empathy in the workplace?
- [2:04] Learn more about Rob on LinkedIn, Ignite-360.com, and his book Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time
- [4:55] Get over the judgment
- [8:48] Curious Breath
- [10:36] Keynotes
- [12:14] Lacoste
- [17:38] Teams, Zoom
- [17:49] Understand and appreciate other people’s motivators
- [18:26] “4 Ways to Create a Highly Functional Corporate/Agency Team“
- [23:48] Samsung
- [29:04] Mitochondria
- [29:13] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
- [29:54] Seek to find common ground
- [35:01] COO (Chief Operating Officer)
- [36:51] What’s your favorite flavor of ice cream?
- [37:18] Häagen-Dazs, Baskin-Robbins
- [39:04] What’s your favorite type of wine?
- [45:43] Ask good questions
- [47:05] Open vs. Closed Questions, Leading Questions
- [47:58] Podcast
- Marketing Smarts Moments
- [52:54] Learn more about Rob on LinkedIn, Ignite-360.com, and his book Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time
- [56:29] Recap: How do you better practice empathy in the workplace?
- [57:08] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [57:15] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [57:24] Sign up to view all the ForthRight worksheets & tips for FREE!
- [57:32] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
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