Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking your digital presence with Shamir Duverseau, Smart Panda Labs. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: 4 Ways to Transform Your Digital Presence with Shamir Duverseau, Smart Panda Labs
Content is king. The digital ecosystem is the castle. How do you transform your digital presence to reinvigorate your livelihood and drive results for your business? It comes down to getting clear on what’s working and optimizing on it, making sure you’re geared to convert, diversifying your content, and prioritizing the experience. We wanted you to learn from an incredible resource in the digital space, so we welcomed on Shamir Duverseau. He’s the Co-Founder, Managing Director, and Chief Strategist of Smart Panda Labs, a digital experience agency that helps you drive greater revenue and create a better post-click digital experience. And yes, this episode might set the record for Game of Thrones and grocery store analogies. This episode covers everything from social media to SEO. Here’s a small sample of what you will hear in this episode:
- How do you transform your digital presence?
- When should you adjust your strategy?
- How do you convert on digital?
- What type of content should you create?
- How do you improve the customer experience?
- What brands have mastered the digital experience?
- Should you run ads on social media?
- How do you know if your digital presence is working?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Ways to Transform Your Digital Presence with Shamir Duverseau, Smart Panda Labs
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:36] How do you transform your digital presence?
- [0:57] Game of Thrones (GOT)
- [1:38] Learn more about Shamir on LinkedIn and at SmartPandaLabs.com
- [2:54] Get clear on what’s working and what’s not and optimize accordingly
- [3:14] KPIs (Key Performance Indicators)
- [3:47] Social Media, Content Calendar
- [5:08] Advertising
- [9:02] Google, LinkedIn
- [10:48] Make sure you are geared to convert
- [11:09] Google Ads, P&G (Procter & Gamble)
- [20:53] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- [21:36] Diversify your content
- [22:58] “4 Attributes of Content that Drives ROI“
- [28:55] Kroger
- [32:09] Tide
- [33:15] CPG (Consumer Packaged Goods)
- [34:16] Prioritize the experience
- [34:48] B2B (Business-to-Business) vs. B2C (Business-to-Consumer)
- [42:58] What brands have mastered the digital experience?
- [43:16] Harry’s, Native
- Marketing Smarts Moments
- [46:12] Learn more about Shamir on LinkedIn and at SmartPandaLabs.com
- [47:55] Recap: How do you transform your digital presence?
- [48:39] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [48:46] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [48:53] Sign up to view all the ForthRight worksheets & tips for FREE!
- [49:03] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
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