Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking achieving business transformation through mission, vision, and values with Scott Farmer. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: Achieving Business Transformation through Mission, Vision, and Values with Scott Farmer, LYP Health Management
We spend a lot of time talking about how to put branding and marketing practices into action. We thought you’d appreciate hearing it from the other side of the table for a change! We’re excited to welcome on one of our clients to talk about how our collaborative work to evolve their mission, vision, and values has transformed his business. He’s Scott Farmer, and he’s the CEO of LYP Health Management. They’re a patient contact center focusing exclusively on healthcare and medical organizations. Let’s explore what worked well in this collaboration. This episode covers everything from business transformation to company culture. Here’s a small sample of what you will hear in this episode:
- How do you achieve business transformation through mission, vision, and values?
- When do you know you need to take on this work?
- What does the process look like?
- How do you introduce your new mission, vision, and values?
- What can you learn from the process?
- Should you do anything differently the next time?
- How do Anne & April work through the process?
- What should the reaction be from your team?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Achieving Business Transformation through Mission, Vision, and Values with Scott Farmer, LYP Health Management
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:33] How do you achieve business transformation through mission, vision, and values?
- [1:17] ForthRight People Resources
- [1:53] Learn more about Scott on LinkedIn and LoveYourPatient.com
- [2:57] Scott, let’s talk about the “why.” How did you even know you needed to take on this work?
- [4:56] Let’s talk about the process. We started with a 3-day session bringing together all key stakeholders. This was obviously a huge investment of time and money. Why did you start here and how did that help shape the outcome?
- [11:48] What did you learn about developing mission, vision, and values you think is critical for anyone to know who is taking on this work for their own business?
- [12:36] Recruiting
- [19:08] How have you introduced the new mission, vision, and values and what has been the reaction?
- [25:06] Learn more about Sarah on LinkedIn and LoveYourPatient.com
- [30:41] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
- [31:25] What was surprising about the mission, vision, and values experience?
- Marketing Smarts Moments
- [40:48] Learn more about Scott on LinkedIn and LoveYourPatient.com
- [41:33] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [41:38] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [41:44] Sign up to view all the ForthRight worksheets & tips for FREE!
- [41:53] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.