Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
In this episode of Strategic Counsel by ForthRight Business, we’re removing the mystery around digital ads with Anthony Chiaravallo. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!
- Episode Summary & Player
- Show Notes
- Strategic Counsel Summary
- Transcript
Are Google Ads Dead? Your Digital Performance Marketing Questions Answered with Anthony Chiaravallo, Vallo Media
Are Google Ads dead? The answer may surprise you. Digital ads – along with other performance marketing vehicles – can feel like a black box. Even for the most skilled at managing these campaigns, it can be difficult to predict the behavior of the algorithms. However, new capabilities like AI (Artificial Intelligence) are making us smarter, more efficient, and ultimately helping us produce better results. We wanted you to learn from an expert who truly knows how to help you navigate the world of Google Ads & performance marketing, so we welcomed on Anthony Chiaravallo, the Founder & CEO of Vallo Media. They’re a digital performance marketing company that helps brands & agencies implement strategies that grow revenue. Here’s a small sample of what you will hear in this episode:
- Anthony shares examples of how performance marketing can work in business
- How do you qualify a lead?
- Do Google Ads work well for B2B and nonprofits?
- How user behavior differs between Google and socials
- What is the role of AI in performance marketing?
And as always, if you need help in building your Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Are Google Ads Dead? Your Digital Performance Marketing Questions Answered with Anthony Chiaravallo, Vallo Media
- [0:29] Welcome to Strategic Counsel by ForthRight Business
- [1:32] Welcome Anthony Chiaravallo
- [2:45] What is performance marketing and why does it matter?
- [4:15] Are Google Ads dying? And Anthony provides examples
- [10:09] How do I know if a lead is qualified?
- [12:26] Anthony’s process to clean up “bad” data
- [16:22] Level-setting expectations for working with an ad expert
- [21:01] Make sure you’re using EVERYTHING Google Ads offers
- [22:49] Which industries and business types does Google Ads work best for?
- [27:04] Google is always going to say you need to spend more
- [28:22] Why is Philanthropy doing so well in ads?
- [30:57] How Google and social can work together in a funnel
- [36:40] How can business owners capitalize on brand awareness?
- [41:52] Finally, we get to the AI of it all (Artificial Intelligence) – What is the role of AI in performance marketing?
- [48:02] You don’t want to optimize for the lowest common denominator
- [51:28] What are the common pitfalls in performance marketing?
- Quick-Fire Questions
- [54:58] Anthony’s one book recommendation – The 10x Rule by Grant Cardone
- [55:25] City or Country?
- [56:04] What’s Anthony’s favorite show right now?
- [57:00] Connect with Anthony on LinkedIn and at ValloMedia.com
- [57:37] Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [57:43] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
What is Strategic Counsel?
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
Thanks for listening Strategic Counsel. Get in touch here to become more strategic.