Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
In this episode of Strategic Counsel by ForthRight Business, we’re talking how to bring back our confidence in media spending with Rich Kahn. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Strategic Counsel: Avoiding Digital Ad Fraud That Kills Your ROAS with Rich Kahn, Anura
Bots are everywhere. Yes, there are reasons to be worried. Ad fraud can hijack your campaigns and deplete your ad spend quickly. But, there is hope! Fortunately, there are some good agents out there cracking down on the bad guys – and bringing back our confidence in media spending. That’s why we welcomed on Rich Kahn, Co-Founder & CEO of Anura. They eliminate invalid traffic in real time – stopping bots, malware, and human fraud before they drain your budget. Here’s a small sample of what you will hear in this episode:
- What is ad fraud?
- Why privacy laws sometimes protect the hackers
- What triggers should market leaders look out for for ad fraud?
- What are the hackers going after most?
- The surprising reason ad fraud isn’t illegal
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Avoiding Digital Ad Fraud That Kills Your ROAS with Rich Kahn, Anura
- [0:00] Welcome to Strategic Counsel by ForthRight Business
- [1:28] Welcome, Rich Kahn, to the show!
- [5:02] What’s going on with ad fraud?
- [6:38] What can business owners who want to advertise do?
- [8:52] How does Rich correct the damage?
- [12:54] Privacy laws sometimes protect the hackers
- [14:28] What is the hacker’s end game?
- [15:53] What are the hackers going after most?
- [20:43] What can clients expect from Anura‘s services?
- [25:36] What triggers should market leaders look out for for ad fraud?
- [29:28] How do you know who’s a fraudster and who’s not?
- [31:47] How do credit card companies know which transactions to block?
- [34:52] Understanding email phishing
- [38:52] Why has the Anura team stuck around?
- [42:28] There will be more fires tomorrow…
- Quick-Fire Questions
- [45:21] The worst advice Rich has ever received
- [45:50] Where’s the worst trade show?
- [47:02] What is Rich reading?
- [48:10] What do people need to know about ad fraud?
- [49:48] What’s the most important action a leader can do right now about ad fraud?
- [51:26] Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [51:43] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
What is Strategic Counsel?
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
Thanks for listening Strategic Counsel. Get in touch here to become more strategic.