Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking building brand-love. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: Classics: Building Brand-Love: How to Get More People to Choose You
Why is Brand-Love important? Because 90% of decisions are made from the heart. As consumers, we are constantly inundated, which means setting your business apart from the competition requires you to emotionally connect to your consumers. After learning the tools we discuss in this episode, check out Anne’s book The Super-Highway of Relevancy: Getting More People to Choose Your Brand, More Often, Indefinitely (available on Amazon here) for a deeper dive! This episode covers everything from brand-love to being relevant. Here’s a small sample of what you will hear in this episode:
- How do you build brand-love?
- Does brand-love work for B2B brands?
- What are the biggest mistakes people make in trying to form brand-love connections?
- How do brand-love vehicles work?
- What is the “What-if” ideation process?
- Why should you consider what your competition sells?
- How do you identify the emotional impact you make?
- What role do logos and iconography play in brand-love?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Classics: Building Brand-Love: How to Get More People to Choose You
- [0:00] Welcome to Marketing Smarts
- [0:14] Anne Candido, April Martini
- [0:17] How do you build brand-love?
- [2:02] Consider what you sell vs. what your competition sells
- [3:32] Nike, Disney, Chick-fil-A
- [7:29] Identify the emotional impact you intend to have on your client/consumer/customer
- [12:47] Define the proof points your client/consumer/customer needs to believe you and integrate them across your branding
- [14:37] Iconography
- [17:35] Determine how you will best reach your client/consumer/customer to create an emotional connection
- [20:31] Recap: How do you build brand-love?
- [21:16] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
- “In the Trenches”
- [22:30] I can see how you would build Brand-Love for products, but how does it work for B2B (Business-to-Business)?
- [27:47] What are the biggest mistakes you see people make in trying to form Brand-Love connections?
- [33:52] Can you give a more specific example of a “Brand-Love” Vehicle?
- [35:12] Michael Jordan, Jordan Brand
- [40:25] Can you say more about the “What-if…” Ideation process?
- Marketing Smarts Moments
- [43:14] Body Alive
- [47:58] Melissa & Doug
- [48:52] Fisher-Price
- [51:22] PAIGE Denim
- [53:52] Recap: How do you build brand-love?
- [54:41] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [54:49] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [54:53] Sign up to view all the ForthRight worksheets & tips for FREE!
- [55:05] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.