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Classics: How to Translate Your Brand’s Tone of Voice into Messaging: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking how to translate your brand’s tone of voice into messaging. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts: Classics: How to Translate Your Brand’s Tone of Voice into Messaging

This episode is designed to assist you in the next step of executing your brand and all the challenging and scary things it brings with it! You’ve defined your brand character, developed your TOV (Tone of Voice), and next comes the messaging. But what does that really entail? Bringing the brand you’ve spent countless hours creating to life can give you an “OH $^!t” moment. But don’t worry. We have you covered and give you the tools you need so you can put your plan into action! If you haven’t already listened to our episodes on brand character and TOV, go download them NOW! This episode covers everything from branding to content marketing. Here’s a small sample of what you will hear in this episode:

  • How do you translate your brand’s tone of voice into messaging?
  • What can you do instead of hiring someone to lead this?
  • How do you build a consistent brand?
  • What brands do an amazing job with their messaging strategy?
  • How do you know which communications to revise?
  • Why should you audit your existing materials?
  • How do you define your messaging pillars?
  • What does the Geek Squad do best?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: Mood Matters: Why Leaders Can’t Ignore How Their Teams Feel with Dr. Mary Donohue, The Digital Wellness Center
The Power of Your Personal Brand Series: How to Figure Out Your Big Thing: Show Notes & Transcript
The Power of Your Personal Brand Series: How to Figure Out Your Big Thing
Quick Hits: The First AI-Powered Advertising Agency with Dave Metcalf, Steve Metcalf, and Jimmy Smith, Ad Legends
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