Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking personal brand characteristics that hold back aspiring female leaders. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: Classics: Personal Brand Characteristics That Hold Back Aspiring Female Leaders
As a leader, your image and reputation are paramount in order to command the respect you need to influence. Personal Brand Characteristics have the potential to lead to behaviors and actions that can undermine and sabotage your brand. Although this applies equally to males and females, there are certain Characteristics that show up more consistently in females that can lead to significant challenges. Join us as we highlight 4 tendencies we see most often that may not be moving you towards your goals of becoming a strong female leader. This episode covers everything from personal branding to sabotaging your brand. Here’s a small sample of what you will hear in this episode:
- What personal brand characteristics hold back aspiring female leaders?
- How does Vigilant Leadership tie to personal branding?
- What are the best ways to build company values?
- How do you “play the game?”
- When do you need to hold people accountable?
- What do you mean by “take credit in context of your team?”
- How do you you make the politics in your work environment better?
- Can you work networking skills into your personal brand?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Classics: Personal Brand Characteristics That Hold Back Aspiring Female Leaders
- [0:00] Welcome to Marketing Smarts
- [0:14] Anne Candido, April Martini
- [0:28] What personal brand characteristics hold back aspiring female leaders?
- [0:45] ForthRight Women
- [2:04] Caregiver
- [4:48] “Vigilant Leadership: The Art of Leading from Afar“
- [5:24] “4 Ways to Build Company Values“
- [6:38] Empathetic
- [11:52] Fairness Advocate
- [12:50] Networking
- [17:06] Humble
- [20:52] Recap: What personal brand characteristics hold back aspiring female leaders?
- [21:54] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
- “In the Trenches”
- [23:01] I know what you are saying about “playing the game,” but sometimes things just aren’t fair and there is nothing I can do about it. What then?
- [24:42] P&G (Procter & Gamble)
- [29:14] I am one of those who really struggle to hold people accountable. Can you give me a more specific example of how to be more assertive?
- [34:15] What do you mean by “take credit in context of your team?”
- [37:17] I find the politics exhausting in my work environment. Is there any way to make it better?
- Marketing Smarts Moments
- [46:49] Recap: What personal brand characteristics hold back aspiring female leaders?
- [48:00] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [48:07] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [48:12] Sign up to view all the ForthRight worksheets & tips for FREE!
- [48:23] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.